The SHOT Show 2025 is quickly approaching. This event is expected to be one of the most significant events for shooting sports, hunting, law enforcement, and outdoor industries. Set in vibrant Las Vegas, SHOT Show 2025 will gather industry professionals, enthusiasts, and exhibitors from around the world. Attendees can expect an impressive display of new products, hands-on sessions led by experts, and countless opportunities to connect with others in the field. Below is a complete guide to help both attendees and exhibitors make the most of this event.
When and Where is SHOT Show 2025?
The SHOT Show 2025 will be the 47th edition and is planned for Las Vegas, Nevada, between January 21–24. Taking place in two of the largest venues, The Venetian Expo (previously Sands Expo Convention Center) and Caesar’s Forum, this event covers more than 820,000 square feet. The attendees can expect good coordination of the layout of the place and the connection of the large exhibits. Both venues, equipped with vast amenities and situated in a strategic area, are prepared for what will be a historic SHOT Show at Caesar’s Forum, welcoming visitors from more than 100 countries and all 50 states.
Key Details:
Dates: Tuesday, January 21 – Friday, January 24, 2025
Location: Las Vegas
- Main Venue: The Venetian Expo
- Additional Venue: Caesars Forum
Exhibit Hall Hours:
- January 21 – January 23: 8:30 AM – 5:30 PM
- January 24: 8:30 AM – 4:00 PM
Special Events:
- Supplier Showcase: January 20, 8:30 AM – 4:30 PM
- NSSF/HAVA Golf Classic: January 19, 8:00 AM – 4:30 PM
Note: Certain sessions and events may have additional early or extended hours. For the latest schedule, please refer to the official event website.
About SHOT Show
The Shooting, Hunting, Outdoor Trade Show (SHOT Show) is an annual trade show which is owned and operated by the National Shooting Sports Foundation (NSSF). Since its inception in 1979, it has grown to be the most awaited shooting sports, hunting, outdoor, and law enforcement trade show. As the largest international expo for these sectors, it attracts a diverse group of international exhibitors. They showcase the latest equipment and solutions, from firearms and ammunition to outdoor survival gear and tactical products.
This premier trade show is not open to the public. Instead, it is only available to business people such as retailers, police, military buyers and outdoor enthusiasts. This exclusivity makes networking possible since every connection made has the possibility of being a business connection. The NSSF has stated that SHOT Show supports the proper development of shooting sports and hunting and encourages the proper and legal use of firearms. Visitors can explore a wide spectrum of products and connect with both seasoned experts and young professionals who share a dedication to safety and innovation.
Key Product Categories Exhibit at SHOT Show 2025
During SHOT Show 2025, there will be various new products in the shooting sports, hunting, and outdoor industries. It is intended to provide industry professionals with a complete range of the latest innovations, so there is always something for everyone.
| Category | Specific Products |
| Firearms & Ammunition | Handguns, Rifles, Shotguns, Ammunition, Magazines, Firearm Accessories |
| Outdoor Apparel | Women’s Apparel, Men’s Apparel, Hunting Clothing, Tactical Gear, Outdoor Wear, Footwear, Protective Gear |
| Bags & Gear | Backpacks, Range Bags, Tactical Vests, Holsters, Slings, Belts |
| Cameras & Equipment | Trail Cameras, Surveillance Systems, Camera Accessories, Mounts |
| Camping & Outdoor Gear | Tents, Sleeping Bags, Cooking Equipment, Navigation Tools, Survival Gear |
| Knives & Tools | Hunting Knives, Multi-tools, Sharpeners, Axes, Saws |
| Law Enforcement Equipment | Duty Gear, Body Armor, Restraints, Batons, Riot Control Equipment, Communication Devices |
| Optics | Scopes, Binoculars, Rangefinders, Night Vision Devices, Thermal Imaging Equipment |
| Range Equipment | Targets, Target Systems, Shooting Benches, Range Safety Equipment, Ear and Eye Protection |
| Targets | Paper Targets, Steel Targets, Reactive Targets, Target Stands, Training Aids |
What to Expect at SHOT Show 2025?
Impressive Stats: SHOT Show 2025’s Unmatched Scale
SHOT Show 2025 is poised to set new records. With over 2,700 exhibitors and 10,000 unique displays, this year’s event will host around 50,000 industry professionals from all over the world. The show spans an impressive 820,000 square feet across The Venetian Expo and Caesars Forum, making it the largest event of its kind. Additionally, 2,000 specialist media representatives will be on-site to capture and share the latest advancements. With this scale, it’s easy to understand why SHOT Show is a must for discovering the latest products and forming industry connections.
New Archery Business Pavilion
The Archery Business Pavilion, developed in cooperation with NSSF and Grand View Outdoors, will be back at SHOT Show 2025 with additional features. This pavilion is located in the Caesar’s Forum and occupies 15,000 square feet; it has expanded due to the increasing popularity of archery. It will involve both traditional and emerging manufacturers in the archery market, including FeraDyne Outdoors, Tink’s, Arcus Hunting, and Buck Blitz.
Visitors will be able to explore different areas of the shooting industry. They can examine mainstream supplies such as traditional archery equipment and also admire state-of-the-art bow and arrow weaponry and hunting knives; innovative bowls of the compound bow; improved scopes and trail cameras; and advanced tracking gadgets and gizmos. This pavilion provides a specialized environment for archery shops and gun merchants to examine new developments and interact with key manufacturers. For those who are interested in increasing their business in archery, this is a good chance to look at the latest technologies and products.
SHOT Week Supplier Showcase
The Supplier Showcase, part of SHOT Week, runs from January 20–21. It will highlight over 600 suppliers across various industries, including tools, machinery, plastics, fabrics, OE materials, logistics, software, and other essential resources. It’s an ideal platform for buyers and manufacturers to discover raw materials and services that can enhance production quality. Exhibitors are encouraged to bring supply chain decision-makers, ensuring valuable connections with top suppliers in the industry.
eXtra Pavilion
The SHOT Show eXtra Pavilion, located in The Venetian’s Palazzo Ballroom, will run on January 22–23, giving new exhibitors a chance to shine. This is an area where attendees can discover smaller, emerging brands and fresh products not easily found in larger exhibit spaces.
Educational Programs at SHOT Show
SHOT Show 2025 is not just about products; it’s a learning experience. SHOT University offers sessions led by industry veterans covering topics from advanced inventory management to customer engagement strategies. The Law Enforcement Education Program (LEEP) provides tactical training and education for law enforcement professionals, reflecting the event’s commitment to best practices and professional development.
Networking Opportunities at SHOT Show 2025
Each evening during SHOT Week, attendees can unwind at networking events sponsored by notable industry names like Glock and Hennessy. Events include the All-Star Jam Concert on January 21 and the Industry Networking Reception on January 22. These gatherings offer relaxed atmospheres where industry members can build connections, share insights, and foster future collaborations.
Why You Should Exhibit at SHOT Show 2025
SHOT Show 2025 gives the exhibitors a unique opportunity to get to a diverse range of qualified buyers. From retailers and law enforcement agencies to independent tour operators and international buyers, exhibitors can be assured of powerful visibility. Sponsorships, trade show booth options, and special features such as SHOT Show eXtra allow exhibitors to place their brands where they will be most effective.
Benefits of Attending SHOT Show 2025
Participation in SHOT Show 2025 creates opportunities for new ideas, cutting-edge products, and professional connections. Industry attendees can get to know new products, gain valuable insights about trends in the industry, and discover ways to remain relevant. The show is focused on law enforcement, shooting sports, and the outdoor industry, so it gives a complete picture of what is coming out in each of those areas.
How to Become an Exhibitor at SHOT Show 2025
If you’re interested in exhibiting, registrations opened on October 15, 2024. While main exhibit spaces are fully booked, the SHOT Show eXtra Pavilion still offers space for new exhibitors, who will also be placed on a waitlist for future opportunities. Prices start at $4,500, with additional options for premium placements and visibility.
Tips for Making the Most of SHOT Show 2025
SHOTS Show is all about getting the most out of it – getting the most out of the connections, the most out of the exposure, and the most out of the discoveries. To increase the chances of creating this impact and indeed gain the most from this exciting experience, needs adequate preparation. When it comes to every aspect of the booth, from the design to the follow-ups, you’ll be ready to make connections that matter and achieve tangible outcomes. If you’re looking for more in-depth insights, feel free to check out our dedicated blog, where you’ll find detailed tips and strategies tailored for SHOT Show success.
- Plan Your Booth for Maximum Engagement: Staggered layout and striking trade show displays are good for creating an accessible and inviting environment. Place popular items front and center and have personnel who can engage customers. Hiring a professional trade show booth builder can also help you improve your booth design to capture the attention of the visitors.
- Engage on Social Media Before and During the Event: Continually support interest by posting product previews before the show. During the event, make sure to tweet the booth and tag the event so that people become aware of the booth.
- Network with Industry Professionals and Influencers: Go to networking events and receptions. Be prepared to present your brand and to share your contacts with potential partners and media.
- Leverage SHOT eXtra Pavilion(if exhibiting there): This is the best time to make personal associations. Emphasis on presenting the best products and engaging visitors one-on-one.
- Provide Useful, Memorable Takeaways: Select practical items—think branded accessories or samples—that visitors will use and remember. It is also important to include a QR code for follow-up.
- Follow Up Promptly Post-Show: Follow up with new connections within a week. Do not allow the connection to dilute, and to do so, it is recommended to refer to specific conversations or common topics of interest.
Conclusion
SHOT Show 2025 is not just a trade show, it is the premier event for shooting sports, hunting, law enforcement and outdoor enthusiasts. The full product offering, unique networking opportunities, and informative conferences make it mandatory for anyone in these industries. The upcoming SHOT Show Las Vegas 2025 is going to be the most exciting edition of a lifetime for all the participants. From the industry’s leading exhibitors and market intelligence to new products and business opportunities, everyone will find something interesting in Las Vegas in January. So don’t miss your chance to be a part of it!
Make Your Booth Stand Out at SHOT Show 2025 With Aplus Expo
Aplus Expo, a premier booth builder based in Las Vegas, offers a complete range of services to ensure your SHOT Show display makes a strong impact. With over 10 years of experience, Aplus Expo specializes in custom booth design, rental options, installation, and teardown, providing a seamless experience tailored to your brand’s needs. From creative 3D rendering to precise fabrication and on-site support, our expert team handles every detail to attract visitors and leave a lasting impression. Aplus Expo also offers cost-effective options for both small and large booths, allowing you to choose from a wide selection based on size, functionality, and budget.
