Note: All dates are subject to change in light of COVID-19
Participation in trade shows promotes business and products advertising them to the market. But even with the best products and services, if you go wrong in choosing your trade show booth design company, then forget about even selling to that extravagant buyer. The right trade show design company will ensure that you are visible to anyone in the trade show giving you an edge over your rivals.
Take your time and do your due diligence on the companies you are considering, to make sure they offer value for your money. It is very important to work with an experienced company that will not waste your resources and time. Maintain proper communication with the selected booth designer so that in case of any changes you are informed or vice versa. In this post, we look at some of the considerations to look out for when choosing the right booth designer.
What Can a Booth Design firm Help With?
A booth design company provides help to their clients before, during, and after the trade show. These services come as a package making them affordable for the exhibitors. Some of the services they offer are trade show booth rental, exhibition stall design and fabrication, display rental, project management, installation and dismantling, trade show storage, display design and manufacturing, display rentals, and so on.
Trade Show Booth Rental
Most booth design firms offer booth rental services to their clients. Renting booths is usually an easy decision depending on your budget and the frequency of exhibition. Owning a booth comes in handy only if you are planning on attending several exhibitions in a year. Work with a company that has experience in booth renting and design to lower your expenditure and maximize your profits at the trade show.
The benefits of renting exhibition booths are:
- It is flexible: rental booths allow modification like addition and removal of some elements to fit into your general theme.
- Variability: booth design firm offer options for exhibitors to choose from when renting booths
- Cost-effective: renting booths is economical for exhibitors since they do not have to cover the transportation expenses that would have been incurred if it was owned
- Saves time: the rental company will provide other services that come with booth renting like on-site support and transportation hence saving time.
- Accessories renting: the accessories required in the booth will also be rented meaning your booth will look unique since everything will be customized
Exhibition Stall Design and Fabrication
The appearance of the stall is what attracts passers-by to your booth. The stall should be designed and fabricated according to the brand in terms of color, elements, and the theme of the day. They should be positioned well to display products properly and have sufficient spacing for vendors and customer interaction. Utilize the latest technology while designing the stalls .
The benefits of having the right design and fabrication for your stall are:
- They create an unforgettable impact in the trade show
- They are modifiable, hence can be changed if you need new designs
Customization is possible- They are usually light hence can be manipulated easily
- They require minimal spacing
- They are affordable
- durable
Trade Show Display Design and Manufacturing
Trade show displays are the visible additions to your booths that market your brand at a trade show. Trade shows are usually crowded and every exhibitor wants to be seen. The difference comes in with the displays. A colorful and well visible display lures prospects into your booth increasing your sales and branding. Booth design firms are also responsible for display designs that suit your brand and products.
The benefits of trade show displays are:
- Allows brand visibility; displaying your brand name and products on a display enables attendees to know what you all about with just a glance
- Increases interaction from potential customers
- You will be unique from the rest of the exhibitors
- Your exhibit will have a bigger impact
- Improve your return on investment
Display Rental
Renting displays is a perfect option for newbies in the industry, companies the seldom exhibit, and for companies that rebrand often. Renting makes everything easier from cost-saving, time, organization, installation, and dismantling. Customization is also possible to match your booth design. Display rentals can be found in different sizes and designs hence there is a wide variety to choose from. The benefits of renting displays are such as;
- The rental company provides on-site support
- Allows modifications of some elements
- It is a time-saving venture
- It is inexpensive
- Prevents monotony
Exhibit Installation and Dismantling
In every trade show,installation and dismantling is common sight. It is an auxiliary service, however, your booth design firm must know how to execute this service. How your booth was installed will make or break your day. Make sure that the booth and other equipment are well-positioned and are stable for the main event. Dismantling is also important and should be handled by professionals to avoid breakage of items.
These services have several benefits like:
- Proper installation promotes the exhibition experience
- Using professionals in installation and dismantling prevents breakage and loss of items
- Eliminates safety concerns that would have been present if you had handled it yourself
- Using the booth designer for these services saves on cost
Trade Show Audio Visual Equipment Rental Service
The effectiveness of communication depends on your audiovisual setup and quality. Utilize the latest technology since there is already a lot of distraction in the event. They easily attract audiences’ attention hence you should work with an experienced booth design firm. At Aplus Expo, we coordinate with our clients to ensure that the audiovisual equipment is up to date and can bring the needed traffic to their booth.
The perfect audiovisual equipment has a couple of advantages;
- Used to showcase your products to the attendees
- Sticks in prospects minds since they are easy to remember
- Applied to demonstrate how your products work
- Engages customers making them feel at home
- Easier to understand
Trade Show Storage
Several companies offer trade show storage services to their clients. These services are suitable for exhibitors since there will be less handling of equipment. Trade show items might easily be broken or misplaced but when handled by professionals, then you can relax knowing your property is in the right hands. At Aplus, we have put up strict inspections to ensure that your property is safe and remains high-quality for future uses.
The benefits of working with booth designers for storage are;
- It is economical to store your properties at a storage facility than handling by yourself
- Saves time
- Provides safety for your items
- Maintenance of the equipment’ quality
Trade Show Transportation and Logistics
Logistics is the pulling, heavy lifting, packing, delivery, and storage of exhibition equipment from company facilities to the event location. The pricing depends on the distance and size of the items being transported. Booth design firms facilitate all these by providing a turnkey service to their clients. Delivery of these items needs to be on time or before schedule to ensure that everything is in good condition for the show.
The benefits of transport and logistics services include;
- The property is handled carefully by experts
- They are delivered on time
- Gives you ample time to focus on other needs
- Gives you peace of mind
Project Management
Trade shows are big events that involve many people and companies. When planning to exhibit at a trade show, whether small or a major one, you need a project manager who will facilitate everything for you, creating time for you to focus on sales and interactions with other exhibitors, investors, and customers. Trade show project management entails every service offered by that particular company. They are from the beginning to the end of the whole exhibition.
The services are important because;
- Enables a smooth process from the start of the show to the end
- Saves on the overall cost
- Ensures everything is done on time
- Lessens stress and anxiety for the exhibitors
Things To Consider When Choosing a Booth Design Company
Booth design companies are expanding daily and one may get confused on which company to settle on. Worry no more because we are going to discuss the vital things to look out for in a booth design company so that you do not waste time and money on the wrong company.
Experience
While sourcing for the best company to work with, it is not all about the years they have been in business rather the expertise they possess in certain fields of interest. Experience is gained through the period of working but also, young companies may be experienced due to their open-mindedness to change and incorporation of these trends into their services. Do not invest your time and money in a company without doing a background check on them, that will be a grave mistake that may cost you more than you could ever anticipate.
Service Range
Start your search early to shortlist companies that impress you. After that, select a company with a wide service range since it shows they will be able to manage your project properly in-house. This also helps reduce the money you will spend since they are capable of offering all the services you require. A good booth design company will have a website showing all their services hence allowing transparency during negotiations. Such companies are like Aplus Expo which is dedicated to serving you wholeheartedly.
Custom Booth Design Solution
Some companies do not offer design solutions for you. They require you to come with your designs for execution. Such companies may be hard to deal with since they lack the expertise to modify the designs in case of manufacturability issues. Source a company that can both design and build your booth and offers other services that are required. Customization of booths is important for the success of the exhibition.
The appearance of the booth at a trade show determines if you will attract onlookers or you will blend in with the crowd and become invisible to the target audience. The layout, material, design, graphics, components, and finishing of your booth should all synchronize to yield the best outcome.
A Portfolio of Past Works
Every responsible booth design firm should have a portfolio of previous work done to guarantee future clients of their impeccable work. When choosing a booth design company to work with, inquire about this so that you can assess their previous work and gauge whether you will be comfortable working with them. Inspect the projects they have done and you might even get inspired and choose a design from there. Having portfolios is important because it shows you are working with an accountable company that has pride in its work.
Projects Timeline
Time waits for no man and this is very true for exhibitors. While preparing for the exhibit, make sure you select a company that can meet your timeline. Even if they are the best in the industry, if they cannot deliver your booth and other accessories on time then you should consider choosing another firm. Never forget to inquire about their schedule to see if they will be able to attend to your project fully.
If they are fully booked, do not allow them to fix you in between other projects. This does not guarantee full attention to your project and they may rush to meet the timeline and end up making mistakes that could have otherwise been avoided.
Pricing
The cost of the whole project is very important to both the exhibitor and the firm. While looking for a firm, check their services and the pricing, if it is within your budget then that is the right company for you. However, sourcing for cheap prices might be costlier in the end. Cheap products are most often low quality and by purchasing or renting these, they wear out fast meaning you will spend more on replacing and repairing. It is also good to evaluate their previous clients to know if their products match the prices they quote.
On-site Support
Customer service is very important for companies. Choosing a firm that puts your needs first is beneficial to you. Companies that offer on-site support are preferred since they value their clients hence provide services beyond purchasing or renting. These services include installation, dismantling, repair, project management, organization, and so on. On-site support also provides extra labor that might be required at the trade show and saves on time as well.
Materials for Booth Building
Everybody has their preferences when it comes to booth building material. Choose a booth design firm that can work with the booth material you desire. In terms of quality, different raw materials have their property. The design firm should have the capabilities of advising you on which material is good for your booth depending on the usage frequency and other factors. Overall, choose a booth designer who is flexible to work with any material of your choice.
Communication skills
A company with effective and efficient communication skills makes you feel welcomed and valued. Always consider companies with good communication skills, the ones that will make you feel comfortable enough to inquire about your project’s progress. Also, the firm should always consult you before any decision involving your project is made like design change and so on. Efficient communication promotes good relationships.
Benefits From The Right Trade Show
Booth Design Company
The right company that you chose should come with certain benefits for you to enjoy. The right company means they have experience in what they are doing and their services are top-notch. As their client, some of the benefits you should enjoy are cost-saving, multiple solutions, the realization of your ideas, proper planning, and having a hassle-free experience. As an exhibitor, do not settle for less, always ensure that you get value for your money as you enjoy the whole experience of exhibitions.
Save Cost
Cost-saving is the first concern an exhibitor has. They are always thinking of ways you can save on cost. However, if you are working with the right company, worry no more because they will ensure that you spend the lowest amount possible but still get the highest quality of services and products. Due to their experience, there is no wastage of labor, time, or material leading to saving a lot of money. The right company offers an all-inclusive service hence saving immensely on cost.
Get Multiple Solution
The right trade show company will offer you multiple solutions to choose from. It will not limit you in any way. For instance, the option of whether to buy or rent should be available for you and it should be your decision at the end of the day. Other options like the size of booths, booth design, number of accessories should be available for you. Customization of booths and displays is also a huge factor that is available at the right trade show company.
Bring Your Ideas to Life
Every client wants to see their vision in their final products, and this is only possible with the right trade show company. In major expos like in Las Vegas, trade show companies in Las Vegas ensure that the final designs implemented is the client’s wish. This is also a form of customer service and satisfaction. The right exhibit services will ensure your design and other ideas are realized beyond your expectations.
Work Out a Thorough Plan
Every project needs planning before commencement or else something will go wrong along the way. The right trade show company always formulates a plan before beginning new projects. The client should be included in the planning to be aware of what will be done in their project. Proper planning promotes the project’s success. A plan also creates a sense of relief for both parties since they are aware of what is to be done next.
Hassle-free Experience
Organizing yourself for participation in a trade show tends to be so stressful. Many aspects need to be catered to leading to confusion and forgetting other things. This is very stressful especially if you do not have a professional team managing your project. For this reason, working with the right exhibition company in Las Vegas, San Antonio, and beyond is crucial. They will oversee all the details from minute ones to large ones to make sure everything is running smoothly. This gives you a hassle-free experience motivating you to even attend more trade shows.
Conclusion
Choosing an exhibition company has been made easier. By looking at some of the features and services discussed above, you will get an idea of how to go about it. Choosing the right company saves you a lot of hustle and bustle that would have been so stressful to you. Exhibition services in Las Vegas like Aplus Expo are the right and best company for you. With our turnkey services, there is nowhere else you will feel at home other than at Aplus.
We know the right call to action (CTA) to use on your displays to maximize the large crowd at the expo. We value our customers and serve them within our capabilities. If you are planning on exhibiting your products, get in touch with us and we will guide you through the whole process.
