Trade shows have long been a vital sales channel for businesses, providing a platform for networking, showcasing products, and reaching potential customers. To effectively stand out in this competitive landscape, companies often turn to trade show booth design companies that specialize in creating impressive exhibits. In this article, we will introduce you to some of the largest trade show booth design companies in the industry, highlighting their expertise and capabilities.
Benefits of Working with a Leading Trade Show Company
Partnering with leading trade show companies offers significant advantages for exhibitors seeking to maximize their impact and achieve their business objectives. These top-tier organizations typically possess vast and diverse industry networks, enabling them to attract a wide range of attendees and high-quality potential clients from around the globe. By participating in their events, businesses gain access to a broader international audience, providing an invaluable platform for expanding their reach into new markets and forging global connections.
Furthermore, these established trade show companies bring extensive experience and well-developed service infrastructures to the table. They often provide comprehensive support to exhibitors, streamlining the entire participation process from initial booth selection and logistical arrangements to on-site services and technical assistance. This allows exhibitors to focus more intently on their core business goals, such as promoting their products, nurturing client relationships, and generating leads, without being bogged down by the complexities of event management. Ultimately, aligning your brand with a reputable and well-recognized trade show organizer can significantly enhance your company’s image and standing within the industry.
#1: Metro Exhibits: A Global Provider of Full-Service Trade Show Booths
When it comes to full-service trade show booths, Metro Exhibits is a name that stands out. With a global reach, Metro Exhibits has established itself as a trusted provider of custom trade show booths for clients around the world. Their impressive client roster includes industry giants such as Google, Amazon, Coca Cola, and Century 21, among many others. With their extensive experience and expertise, Metro Exhibits has the ability to deliver top-notch exhibits that help businesses make a lasting impression at trade shows.
A Global Provider of Full-Service Trade Show Booths Metro Exhibits was established in 2008 and provides full-service trade show booths globally. They cater to multiple industries, including technology, finance, real estate, and consumer goods. The company is based in the United States but provides services in Europe, Middle East, Asia, and Australia.
#2: ExpoMarketing: Creating Unforgettable Brand Experiences on the Trade Show Floor
ExpoMarketing is an award-winning exhibit design and fabrication house that specializes in creating unforgettable brand experiences on the trade show floor. Their team of innovative designers and project management experts work closely with clients to develop unique and impactful exhibits that leave a lasting impression. From custom displays to interactive experiences, ExpoMarketing has the creativity and expertise to bring any brand vision to life.
Creating Unforgettable Brand Experiences on the Trade Show Floor ExpoMarketing was founded in 1993 and specializes in exhibit design and fabrication. They create unforgettable brand experiences through innovative trade show booth designs. Based in the United States, they serve clients across various industries globally.
#3: Rockway Exhibits + Events: Innovative Solutions for Trade Show Needs
For businesses looking for creative and innovative solutions to their trade show needs, Rockway Exhibits + Events is a go-to choice. With their team of experienced designers and builders, Rockway Exhibits + Events is known for delivering custom exhibits that are tailored to the unique requirements of each client. Their commitment to quality and attention to detail ensure that every exhibit stands out in a crowded trade show environment.
Innovative Solutions for Trade Show Needs Rockway Exhibits + Events provides creative, innovative solutions for trade show needs. They pride themselves on custom exhibits and comprehensive design, build process services. They operate mainly in the United States and internationally.
#4: Marketing Genome: Producing High-Level Brand Experiences
Marketing Genome is a leading company in the production of high-level brand experiences for trade shows and events. With over 30 years of experience, their team of experts is dedicated to delivering innovative ideas, quality service, and real results. From exhibit design to event management, Marketing Genome offers a unique full-service option that takes care of every aspect of the trade show experience. Their commitment to excellence has earned them a reputation as one of the top players in the industry.
Producing High-Level Brand Experiences With over 30 years of experience, Marketing Genome is an expert at creating high-level brand experiences in booth design and event marketing campaigns. Their work spans across various industries. The company is based in the United States.
#5: Aplus Expo: Your One-Stop Solution for Custom Trade Show Booth Design and Construction
Aplus Expo is a one-stop solution for businesses in need of custom trade show booth design and construction. With their team of experienced professionals, Aplus Expo offers a comprehensive range of services, from design and fabrication to installation and ongoing support. Their dedication to delivering high-quality results and exceptional customer service has made them a trusted partner for businesses looking to make a big impact at trade shows.
Your One-Stop Solution for Custom Trade Show Booth Design and Construction Since 2008, Aplus Expo has been providing specialized solutions for custom booths, modular displays, and portable exhibits. They are a trade show company based in Las Vegas and serve the entire US with additional warehouses in Chicago and Orlando.
#6: Truss Genius: Comprehensive Truss Solutions for Trade Show Exhibits
When it comes to truss solutions for trade show exhibits, Truss Genius is a name that stands out. With their comprehensive lineup of custom aluminum truss options, Truss Genius offers a wide range of options for businesses in various industries. From motion capture systems to aerospace applications, their truss solutions are designed to meet the unique needs of each client. With their expert advice and superior customer service, Truss Genius is a trusted partner for businesses looking to create impressive and structurally sound trade show exhibits.
Comprehensive Truss Solutions for Trade Show Exhibits Truss Genius offers custom aluminum truss solutions for trade show exhibits and more. They operate mainly in the United States, serving multiple industries.
#7: Best Displays & Graphics: The ‘BEST’ Display Solutions for Your Trade Show Needs
As their name suggests, Best Displays & Graphics is committed to delivering the ‘BEST’ display solutions for trade shows. With over 30 years of experience in the industry, they have earned a reputation as display experts who can tailor solutions to meet the specific needs of each client. Whether it’s graphic design, installation and dismantle services, or exhibit booth repair, Best Displays & Graphics has the knowledge and experience to ensure a successful trade show experience. Their dedication to delivering top-notch customer service has made them a trusted choice for businesses of all sizes.
The ‘BEST’ Display Solutions for Your Trade Show Needs With over 30 years of experience, Best Displays & Graphics provides comprehensive display solutions for trade shows. They offer their services across North America, including graphic design and rendering, installation, dismantle, and rental services.
#8: Boothster: Custom Booths with an Eco-Friendly Twist
Boothster is a company specializing in custom-built trade show booths with an eco-friendly twist. With their focus on sustainability, Boothster offers environmentally conscious solutions for businesses looking to minimize their carbon footprint. Their custom-built booths are designed to accurately represent the brand and embrace individual brand requirements and design aesthetics. With over 16 years of experience and more than 125 awards for best stall designs, Boothster is a leader in the industry when it comes to creating compelling and effective trade show booths.
Custom Booths with an Eco-Friendly Twist Boothster specializes in eco-friendly trade show booth design. It caters to a wide range of industries from Consumer Goods to Government and Non-profit Organizations.
#9: Flatworks Displays: Transforming the Trade Show Experience with Easy Setup
Flatworks Displays is a company that is transforming the trade show experience with easy setup booths. Their customizable booths can be set up in minutes without the need for tools, making the entire process hassle-free. With their innovative approach, Flatworks Displays aims to address the frustrations often associated with exhibiting at trade shows. Their lightweight and compact crates also double as kiosks, reducing the need for additional storage and shipping. With their focus on convenience and efficiency, Flatworks Displays is changing the game for exhibitors.
Transforming the Trade Show Experience with Easy Setup Established around two years ago, Flatworks Displays aims to revolutionize the trade show experience with their innovative, tool-less assembly system. They operate mainly in the United States, targeting both small and large trade shows.
#10: Nimlok NYC: Developing Creative Exhibit Solutions with a Competitive Edge
Nimlok NYC is a recognized leader in developing creative exhibit solutions with a competitive edge. With over 45 years of event marketing experience, their team of designers, strategists, and managers are well-versed in creating successful face-to-face marketing programs. Whether it’s a small custom display or a large-scale exhibit, Nimlok NYC has the expertise and resources to deliver exceptional results. Their commitment to delivering tailored solutions to clients across all industries has made them a trusted partner for businesses looking to make the most of their trade show presence.
Developing Creative Exhibit Solutions with a Competitive Edge Nimlok NYC, with over 45 years of experience, develops creative exhibit solutions that provide a competitive edge to their clients. Their services span various industries and are provided globally, courtesy of their network in more than 50 countries.
#11: American Image Displays: Your Expert Source for Trade Show Exhibits and Displays
For over 40 years, American Image Displays has established itself as a trusted and expert provider of exhibit solutions and supplies for trade shows, exhibitions, and corporate events. While based in Seattle, their reach extends globally, serving clients seeking the perfect display to meet their unique requirements. Their extensive experience in the industry positions them as a go-to resource for businesses aiming to create a significant presence at any event, no matter the location.
As an independent dealer representing nearly all major US exhibit and booth manufacturers, American Image Displays offers an exceptionally wide selection of products, including tailored custom options. They are deeply committed to ensuring customer satisfaction, prioritizing fast and friendly service, competitive pricing, and the provision of high-quality displays. This dedication empowers their clients to achieve a successful and impactful presence at every event they attend.
#12: Freeman: A Global Leader in Creating Unforgettable Event Experiences
Freeman stands as a global leader in the events industry, dedicated to creating meaningful moments and experiences that exceed expectations. With a rich history spanning 97 years, they have established themselves as a premier partner for organizations seeking to forge strong connections with their audiences. Their core mission revolves around integrating comprehensive service solutions with deep event management expertise and cutting-edge technology to foster loyalty and trust between attendees and the world’s most prominent brands.
Freeman offers an extensive range of services designed to cover every aspect of event and trade show execution. This includes strategic planning, creative and design services, sponsorship activation, marketing, registration, audio-visual production, content and speaker management, project management, housing, on-site installation and dismantling, transportation, material handling, electrical and rigging, exhibitor services, graphic production, and exhibitor education. Their holistic approach ensures a seamless and impactful event experience for both organizers and participants worldwide.
#13: Classic Exhibits Inc.: Designing and Building Engaging Exhibits for Over Two Decades
Classic Exhibits Inc. has been dedicated to designing and building exhibits for trade shows and special events since its establishment in 1993. With a passion for creating visually stunning and memorable 3D displays, they focus on showcasing their clients’ products, services, and companies effectively. Over the years, Classic Exhibits has expanded its design and manufacturing capabilities to encompass a comprehensive range of portable, modular, and custom display solutions, catering to the evolving needs of their diverse clientele.
Recognized as a leader in custom hybrid designs, tablet stands, light boxes, and innovative charging solutions, Classic Exhibits prides itself on being a flexible manufacturer that embraces challenging projects. Their extensive product line serves the exhibition, retail, and event markets, offering everything from portable displays and custom exhibits to retail environments and rental options through their vast network of over 175 dealers across the US and select international locations. They are committed to shared success, emphasizing collaboration, innovation, and exceptional design.
Choose the trade show supplier that best suits your needs
| Company | Service industry scope | Emphasis | Service area | Recommendation index |
| Metro Exhibits | Technology finance, real estate, consumer goods | Full-service | Europe, Middle East, Asia, Australia. | ★★★ |
| ExpoMarketing | All industries | Unique, impactful | Global | ★★★★ |
| Rockway Exhibits + Events | All industries | Creative, innovative | United States | ★★★★ |
| Marketing Genome | All industries | Quality service，result-oriented | United States | ★★★ |
| Aplus Expo | All industries | one-stop solution | United States, | ★★★★★ |
| Truss Genius | All industries | custom aluminum truss | United States | ★★★ |
| Best Displays & Graphics | All industries | comprehensive, innovative | North America | ★★★★★ |
| Boothster | Food & Beverage Baby Industry World ExpoGovernment Agency | sustainability | United States | ★★★★ |
| Flatworks Displays | All industries | easy setup, convenience, efficiency | United States | ★★★ |
| Nimlok NYC | All industries | Face-to-face marketing programs | Global | ★★★ |
| American Image Displays | Wide range | Expert solutions, wide selection, customer service | Global | ★★★★ |
| Freeman | All industries | Unforgettable experiences, comprehensive services, global reach | Global | ★★★★★ |
| Classic Exhibits Inc. | Wide range, including trade shows, retail, events | Engaging exhibits, versatile designs, shared success | US and select international | ★★★★ |
These trade show booth design companies represent some of the largest players in the industry. With their expertise, creativity, and commitment to delivering exceptional results, they have proven themselves as trusted partners for businesses looking to maximize their presence at trade shows.
Factors to Consider When Choosing the Right Trade Show Companies
- Industry Specialization: Different trade show companies often have deep roots and resources in specific industry sectors. Choosing a company that is highly relevant to your industry is crucial, as they will have a better understanding of your target audience, key players, and the latest trends. They can organize more targeted exhibitions, attracting potential customers who are genuinely interested in your products or services, thereby increasing your exhibiting effectiveness and return on investment.
- Event Portfolio and Scale: Examine the types and sizes of exhibition projects they manage. You need to select those events that align with your business objectives and market scale. If your goal is to expand into international markets, then choosing a company with global exhibition projects will be more advantageous. At the same time, the scale of the exhibition directly affects the quantity and quality of potential customers, which needs careful consideration.
- Geographic Reach: If your business has specific geographic targets, then choosing a trade show company with a strong presence in those regions becomes particularly important. They will have a better understanding of the local market environment, cultural differences, and regulations, enabling them to better promote and operate the exhibition. Ensure that the trade show company you choose can effectively reach potential customers and partners in your target areas.
- Reputation and Track Record: By investigating their reputation within the industry and reviewing feedback from past exhibitors and attendees, you can better understand their professionalism and service quality. Choosing a company known for being professional, efficient, and reliable can reduce your exhibiting risks and ensure the smooth running of the exhibition and the achievement of your expected results.
- Services Offered to Exhibitors: This includes booth selection and booking, marketing support, logistics coordination, on-site services, and technical assistance. An excellent trade show company should be able to provide comprehensive assistance, simplifying your exhibiting process and allowing you to focus more on promoting your core business and building customer relationships. Consider whether they can provide value-added services beyond the basics to enhance your exhibiting experience.
- Attendee Quality and Quantity: Choosing companies that can attract a large number of your target audience is crucial. Understand their attendee recruitment strategies, attendee demographics, and how they promote their events. Ensure that the exhibition’s attendees closely match your target customer profile so that you can reach more potential customers and achieve effective business development and brand promotion.
- Cost and Value: Carefully calculate the total cost, including booth fees, travel expenses, and marketing costs, and compare it with the services offered by different trade show companies. Choose those exhibitions that provide the highest value within your budget, ensuring that your investment can yield the expected returns. Don’t just focus on low costs; prioritize the quality of the exhibition and potential business opportunities.
- Innovation and Technology Application: Those companies that actively adopt new technologies and innovative approaches can bring a better experience to both exhibitors and attendees. For example, the use of online registration systems, mobile applications, data analysis tools, and virtual exhibition elements can improve the efficiency and interactivity of the exhibition, helping you better conduct market promotion and data analysis.
- Sustainability Practices: Some companies are starting to take environmentally friendly measures, such as reducing waste, using sustainable materials, and promoting green travel. Choosing a trade show company that aligns with your values can reflect your corporate social responsibility and attract potential customers with the same values.
- Networking and Collaboration Opportunities: A successful exhibition is not only a platform for showcasing products but also an important opportunity to expand your network and find partners. Understand whether the trade show company organizes professional matchmaking events, seminars, or industry exchange meetings, as these activities can help you build meaningful connections with potential customers, partners, and industry leaders.
Trade Show Booth Design Tips
- Define Your Goals: Clearly establish what you want to achieve at the trade show (e.g., leads, brand awareness, sales).
- Know Your Target Audience: Design your booth to appeal directly to your ideal customers’ needs and interests.
- Maximize Your Space: Utilize vertical space and smart layouts to make even small booths feel larger and more inviting.
- Create Visual Impact: Use striking colors, graphics, and lighting to make your booth stand out from the competition.
- Communicate Clearly: Ensure your key messages and brand identity are easily visible and understandable at a glance.
- Incorporate Interactive Elements: Engage visitors with demonstrations, touchscreens, games, or other interactive experiences.
- Maintain Brand Consistency: Use your brand’s colors, fonts, and logo consistently throughout your booth design.
- Optimize Functionality and Flow: Design a layout that is both visually appealing and allows for easy movement and interaction.
- Consider Staffing and Engagement: Ensure your booth design facilitates positive interactions between your staff and attendees.
- Promote Your Booth Before the Show: Let your network know your booth number and what to expect to drive traffic.
What to Bring to a Trade Show Booth
Booth Essentials:
- Booth Structure & Materials
- Company Signage & Branding
- Product Samples
- Demonstration Equipment
- Lighting
Marketing Materials:
- Brochures & Catalogs
- Business Cards
- Flyers & Promotional Offers
Sales & Lead Generation:
- Order Forms
- Lead Capture Forms/Devices
- Pens & Notepads
Personal & Logistics:
- Comfortable Shoes
- Water & Snacks
- Notebook & Pen
- Basic Toolkit
- Power Strip & Extension Cord
Technology:
- Laptop/Tablet
- Mobile Phone & Charger
Important Documents:
- Booth Confirmation & Regulations
- Staff Contact List
What Elements Can be Customized in a Trade Show Booth Design?
- Booth Layout and Configuration: The very foundation of your booth is customizable. You can choose from various layouts like linear, corner, island, or peninsula, depending on your space and objectives. Within that, you can define the flow of traffic, the placement of different zones (e.g., product display, demonstration area, meeting space), and the overall structure of the booth using modular systems or custom builds.
- Graphics and Branding: This is perhaps the most obvious area for customization. You can personalize everything from the backdrop and side panels to banners and signage with your company logo, brand colors, taglines, and key marketing messages. High-quality, visually appealing graphics are crucial for attracting attention and reinforcing your brand identity.
- Materials and Finishes: The materials used in your booth’s construction and finishes can significantly impact its look and feel. You can choose from a wide range of options, including different types of fabrics, metals, wood, acrylics, and more. The finishes, such as matte, glossy, or textured surfaces, can also be tailored to match your brand aesthetic and create the desired ambiance.
- Lighting Design: Strategic lighting can dramatically enhance the visibility and appeal of your booth. You can customize the type of lighting (e.g., spotlights, ambient lighting, LED strips), its placement to highlight specific products or areas, and even the color of the light to create a particular mood or draw attention.
- Interactive Technology and Experiences: To engage attendees, you can customize the integration of technology. This includes incorporating interactive touchscreens, video displays, virtual reality (VR) or augmented reality (AR) experiences, and even gamified elements to create memorable and engaging interactions with your brand.
- Furniture and Fixtures: The furniture you choose for your booth can be customized in terms of style, color, and functionality. This includes selecting comfortable seating for meeting areas, display counters that showcase your products effectively, and even custom-designed kiosks or workstations for your staff.
- Product Display Solutions: How you present your products is highly customizable. You can opt for various display options like shelving units, display cases, mannequins, interactive product demos, and custom-built structures designed specifically to highlight your offerings in the most compelling way.
What Are The Benefits of Having a Custom Trade Show Booth?
Investing in a custom trade show booth offers numerous advantages, primarily in its ability to create a powerful and lasting impression of your brand. Unlike standard or rental options, a custom booth allows for complete control over every design element, ensuring a perfect alignment with your brand identity, colors, and messaging. This tailored approach enables you to stand out from the competition in a crowded exhibition hall, capturing the attention of your target audience and creating a memorable experience that resonates long after the event concludes. A well-crafted custom booth acts as a strong visual representation of your company’s professionalism and unique value proposition.
Beyond branding, a custom booth provides significant functional benefits and long-term value. It can be specifically designed to meet your unique exhibiting needs, whether that involves dedicated product demonstration areas, private meeting spaces, or interactive displays to enhance engagement. This tailored functionality optimizes the use of your allocated space and improves the flow of interaction with visitors, ultimately leading to better lead generation and a higher return on investment. While the initial cost may be higher, a reusable and adaptable custom booth can prove to be more cost-effective over multiple events, making it a strategic investment for your ongoing marketing efforts.
What are The Latest Trends in Trade Show Booth Designs?
The landscape of trade show booth design is constantly evolving, with the latest trends focusing on creating more engaging, sustainable, and technologically integrated experiences. Exhibitors are moving away from purely static displays towards immersive environments that captivate attendees and foster deeper connections with their brand. A significant emphasis is being placed on using eco-friendly materials and modular designs that offer flexibility and reduce environmental impact.
Furthermore, technology continues to play a crucial role, with interactive screens, VR/AR, and digital storytelling becoming increasingly common. Minimalist and clean designs are gaining traction, allowing key messages and products to stand out. Ultimately, the goal of modern trade show booth design is to create a memorable and impactful experience that not only showcases products but also tells a compelling brand story and encourages meaningful interactions with visitors.
How Aplus Expo Helps You Stand Out at Large Exhibitions
As one of the largest trade show companies, Aplus is one of your premier choice. From the initial spark of an idea to the final dismantling of your booth, Aplus Expo is committed to handling every aspect of your exhibition experience. Our collaborative approach ensures that we deeply understand your brand and objectives, translating them into compelling 3D designs that come to life in our own 12,500 sq ft manufacturing facility. This in-house capability allows for stringent quality control and rapid turnaround, ensuring your custom booth is built to your exact specifications.
Beyond design and manufacturing, Aplus Expo provides seamless transportation and logistics, expert on-site build and installation, dedicated on-site management, and efficient post-show dismantling and storage. With our headquarters in Las Vegas and strategically located warehouses in Chicago and Orlando, we offer nationwide service with a local touch. Our experienced team, spanning marketing, design, manufacturing, printing, transportation, and installation, operates as an extension of your own, sharing your goal of creating a powerful brand presence and maximizing your return on investment.
Conclusion
If you are looking for a trusted partner who will ensure a worry-free exhibition, create a booth that truly resonates with your brand and captivates your audience, and provide meticulous attention to detail every step of the way, Aplus Expo is your ideal solution. Let us put our expertise to work and help you achieve your exhibition goals with a custom-designed and flawlessly executed trade show booth.
