What to Wear to a Trade Show: A Complete Guide

Trade shows are significant events that offer businesses an excellent chance to display their products and services to potential clients. Therefore, it is essential to consider what to wear to a trade show to create the best impression.

Trade show dress samples

This complete guide aims to provide businesses with the essential elements of appropriate trade show attire. With careful consideration of what to wear, it can present the company in the best light possible.

Three Types of Trade Show Outfit Ideas

Choosing the right outfit can be difficult, especially when a business wants to stand out among the crowd. We’ve compiled three of the best trade show outfit ideas that will make sure a business looks professional, yet stylish. 

people talking with each other at a trade show

Formal Business Attire

Supposing what to wear to a convention, formal business attire is a style of clothing that is traditionally worn in professional settings, such as offices and meetings. 

What to Wear for Men 

men outfit for trade show

Formal attire typically consists of a suit and tie in shades of charcoal gray, navy blue, or black. The tie should have a conservative pattern, and the trade show shoes should be dress shoes. Accessories such as cufflinks, belts, and pocket squares can enhance the outfit. 

What to Wear for Women

women outfit for trade show

A tailored blouse or shirt paired with a skirt, tailored trousers or slacks, and a jacket are one of the common trade show outfit ideas. Closed-toe pumps or oxfords in neutral colors like black, brown, or flat are ideal for footwear. Tasteful jewelry such as small earrings, a watch, and a nice necklace can enhance the look, but avoid over-accessorizing. 

Business Professional Attire

business professional attire

Business professional attire refers to a dress code typically followed in formal business environments such as trade show uniforms. It is commonly expected in industries such as finance, law, and accounting, as well as for job interviews and other professional events.

What to Wear for Men

Trade show attire could include a suit or blazer with a dress shirt, tie, and dress shoes, as well as a belt that matches the shoes. Accessories such as pocket squares and ties should be kept simple and appropriate. When layering, opt for a vest or cardigan over a dress shirt rather than a sweater.

What to Wear for Women

To adhere to the trade show attire, one must wear a well-fitted jacket, blouse, slacks, skirt, or dress, along with closed-toe shoes. Accessories should be kept minimal and not too flashy. Choosing a business suit in a neutral color is a secure choice. Combining a blouse or dress in a structured blazer is also appropriate. 

Business Casual Attire

business casual attire

This is a dress code that is typically more relaxed than traditional business attire but still professional. 

What to Wear for Men

Men should dress in business casual attire which typically consists of trousers or khakis, a collared shirt (button-down or polo-style), and closed-toe trade show shoes. It is important to remember that clothing should not be too tight or revealing and should still maintain a professional appearance.

What to Wear for Women

Business casual attire for women is typically a combination of sophisticated and relaxed pieces such as trousers or skirts, a blouse or knit top, and appropriate trade show shoes. The overall look should be professional yet comfortable. 

Suggestions for Appropriate Trade Show Attire

Having the right attire or having trade show uniforms can be crucial in creating the right impression and ensuring the most out of the business experience with potential new contacts and connections. 

business casual attire of man and woman
Source: istock

Think About Your Industry

When attending a trade show, it’s important to consider the industry and the type of event you will be attending. For example, if a businessman or woman is attending a fashion industry trade show, it’s important to dress stylishly and on-trend, while still maintaining a professional appearance at a trade show attire.

Choose Fitting and Comfortable Trade Show Outfits

Choose trade show outfit ideas that are fitting and comfortable. Your staff will be on their feet for hours, so it’s important to let them wear clothing that allows them to move easily and doesn’t cause discomfort. Opt for clothing made from breathable materials to avoid sweating and ensure that the outfit fits well to avoid any wardrobe malfunctions.

Don’t Wear Brand-New or Inappropriate Shoes

Wearing brand-new or inappropriate shoes can leave the feet with blisters or discomfort, which can hinder your staff’s ability to network and explore the event. Opt for comfortable trade show shoes that have already been broken in such as loafers or sneakers, but be sure to check the dress code beforehand. 

Keep Your Clothes Clean and Tidy

Avoid wearing wrinkled or stained clothing, which can detract from the overall appearance. Take the time to ensure that your trade show attire is well-pressed and free from any blemishes. Additionally, be sure to check for any loose threads or missing buttons to avoid any potential wardrobe malfunctions.

Don’t Wear Excessive Perfume

Trade show outfits include the use of perfumes or colognes. If you do choose to wear a scent, opt for a moderate amount and consider choosing a lighter fragrance. This will help ensure you don’t offend anyone with a strong scent and allow everyone to enjoy the event comfortably.

Do Wear Moderate Nail Polish

If you choose to wear nail polish, opt for a moderate and appropriate color that compliments the trade show attire. Avoid wearing any nail art or bright, distracting colors that may not be suitable for the occasion. 

Aplus Expo: One of the Most Professional Exhibition Construction Helpers

In trade exhibitions, leaving a lasting impression on visitors is crucial for the success of your business. It’s not only the clothing of your employees that needs to be eye-catching, but the design of your booth as well, as it reflects the professionalism and style of your company.

Aplus Expo has been operating since 2008, and we specialize in providing custom exhibit booths and other services to help you stand out from the crowd. We understand the demands of exhibitors seeking booth design, manufacture, construction, and delivery for trade exhibitions hosted.

a sample booth from Aplus Expo
Source: Aplus Expo

Provide Turnkey Trade Show Services

Aside from thinking about what to wear to a trade show, we provide various trade show services to any business that requires our service. Our experienced team offers a complete array of services to meet the needs of exhibitors, from custom booths and modular displays to portable exhibits and 3D designs, graphics printing and exhibit storage.

Our custom booths come in various sizes and shapes and can be assembled quickly and easily on-site. All of our booth materials are manufactured to the greatest standard of quality and durability so they will stand up in any environment.

A Variety of Booth Sizes Allow You to Choose Freely

Aplus Expo offers a variety of trade show booth design businesses that fit their needs. Regardless of whether you are a large corporation or a small start-up, Aplus Expo has something for everyone. The smallest booth size available is a 10′ x 10′ open space. These single booths provide enough room to display goods and services without taking up too much floor space.

If you require something larger, we also offer 20′ x 20′ to 20′ x 40′ booths. These sizes provide ample space to incorporate technology into your exhibit, as well as have employees manning the area as needed. For those seeking extra visibility, Aplus Expo also provides 30′ x 30′ larger booths. Alongside the trade show uniforms, these larger areas allow companies to create highly visible displays that stand out from the crowd in any venue.


Whether you’re looking for formal business attire, business-professional apparel, or something more relaxed, it’s important to consider the industry and type of event you will be attending to make sure that your chosen trade show uniforms are professional and appropriate.

To learn more about how Aplus Expo can help you create an eye-catching trade show booth that stands out from the competition, visit our website today and explore our range of services, including custom booth designs, graphic design, and transportation. Let us help you make your next business conference or trade show a success!

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