Sports Licensing and Tailgate Show | Custom Booth | Aplus Expo

About Sports Licensing and Tailgate Show

The Sports Licensing and Tailgate Show (SLATS) is the premier B2B trade event for the sports licensing industry, bringing together licensors, licensees, retailers, and universities interested in licensed products. This professional trade show focuses specifically on sports licensing and tailgate merchandise. The 2026 event is scheduled from Wednesday, January 21st to Friday, January 23rd, at the Las Vegas Convention Center.
It’s a crucial platform for showcasing the latest authorized products and tailgate goods, offering unparalleled opportunities to connect with major licensing bodies such as NCAA, NFL, NBA, NHL, and NASCAR, alongside hundreds of university licensing departments. SLATS attracts a diverse range of retail buyers, including specialty stores, fan shops, department stores, sporting goods stores, and online retailers, with an expected attendance of 5,200 total visitors, including 2,000 qualified buyers. Programs like “License to Buy” also offer valuable incentives for buyers.Ready to make a splash at the Sports Licensing and Tailgate Show? Contact Aplus today to design your unforgettable custom exhibition stand!
SLATS

Sports Licensing and Tailgate Show

What Makes SLATS a Must-Attend Event?

The Sports Licensing and Tailgate Show offers several compelling highlights for attendees and exhibitors:

Why Exhibit at Sports Licensing and Tailgate Show?

Exhibiting at the SLATS provides significant advantages for businesses in the sports licensing and tailgate industry:

Targeted Audience

Directly reach a highly qualified audience of retailers, distributors, licensors, and collegiate licensing departments actively seeking new products and partnerships.

Brand Exposure

Gain extensive visibility for your brand and products among key decision-makers and influencers in the sports licensing market.

Generate Leads

Connect face-to-face with a large number of potential buyers and secure valuable leads to drive future sales.

Market Insight

Stay abreast of the latest trends, consumer demands, and competitive landscape within the dynamic sports licensing and tailgate sector.

Strategic Partnerships

Forge new licensing agreements, distribution deals, and other strategic collaborations with industry leaders.

Product Launch Platform

Showcase your latest innovations and new product lines to an engaged audience ready to buy.

Strategies for Exhibitor Success at SLATS

To maximize your success at the Sports Licensing and Tailgate Show, focus on two key areas: strategic booth setup and leveraging the advantages of custom booth design.

Designing an Effective Booth Layout

The Value of a Custom Exhibit

  • A custom booth allows you to create a distinctive and memorable brand experience, helping you stand out.
  • Tailor the design to your specific needs, maximizing functionality and showcasing your products effectively.
  • Integrate interactive elements designed to draw visitors in and encourage deeper interaction with your brand.
  • A professionally designed custom booth conveys a strong sense of credibility, making a powerful statement to potential partners and buyers.

Why Choose Aplus For Your SLATS Las Vegas Booth Builder?

800 Custom Designs

Our expert designers tap into over 800 custom booth designs. We craft your SLATS exhibit perfectly to your brand's unique vision and budget, ensuring it truly stands out.

Local Las Vegas Experts

Based in Las Vegas, our local experts manage all SLATS trade show logistics, permits, and on-site coordination. This ensures a smooth, compliant, and stress-free experience for you.

In-house Quality Assurance

Our in-house manufacturing provides complete control over every detail, from design to setup. We build durable SLATS exhibits using expert craftsmanship for lasting impact.

100% Pre-Assembly

Your entire booth undergoes pre-assembly at our facility. We provide high-resolution photos and videos for your detailed review, guaranteeing perfect functionality before arrival.

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Rapid Local Response

With facilities near SLATS venues, we guarantee quick response times. This ensures swift issue resolution and on-time delivery for your gaming exhibit.

Transparent Pricing

Your custom SLATS booth quote is always clear and final from concept to completion. We guarantee 100% predictable costs, with no hidden or post-show fees.

Flexible Last-Minute Updates

We offer continuous, reliable support, allowing quick, last-minute design modifications to ensure your SLATS booth perfectly aligns with your brand.

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Turnkey Exhibit Services for Every Exhibitor

We Handle the Details, You Win the Show

From concept to teardown, we manage your entire trade show booth experience with precision and care.

Custom Booth Design That Drives Engagement

Your SLATS booth must both perform and captivate. We deeply understand your brand and product goals, quickly crafting unique, functional designs with detailed 3D renders that truly engage your audience.
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Precision Build for Flawless Brand Impact

Our state-of-the-art facilities meticulously build exhibits, guaranteeing exact design replication, superior quality, and timely completion. We fully pre-assemble each booth for client review, ensuring total transparency and final acceptance before delivery to the venue.
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Secure Delivery with Zero Delay Risk

Our private transport fleet and professional team guarantee timely, secure exhibit delivery. We expertly manage all Las Vegas convention center freight appointments, loading area rules, and drayage, ensuring smooth entry and exit.
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Expert Setup Ensures Hassle-Free Installation

Our union-certified experts handle your SLATS booth from start to finish. We ensure rapid, precise setup, meticulously installing all technical equipment for flawless operation. After the show, our team efficiently manages all dismantling for a smooth, compliant exit.
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Smart Storage Keeps Exhibits Always Ready

We provide secure, nationwide storage for your exhibits. Our strategic warehouses in Las Vegas, Orlando, and Chicago offer ample, meticulously managed space. We carefully pack your exhibit, ensuring they’re always ready for your next show.
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On-Site Support Solves Issues Instantly

A dedicated project manager oversees your SLATS booth, ensuring everything runs smoothly. Our team is always on-site or on-call, providing rapid support for any emergencies or new requests. This lets you focus fully on client engagement and sales.
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Exhibitors Succeed at SLATS With Aplus's Help

From small 10×10 booths to massive 50×50 builds, we handle everything — design, build, and full support — tailored to your vision, whether you rent or go custom.
Here’s a look at some of our work.
Highlighten your booth at SLATS like them

Essential SLATS Exhibitor Guide & Tips

Clear, practical tips to make your SLATS booth setup smooth — and your show results stronger.
1. When and where is SLATS Las Vegas 2026 held?

SLATS Las Vegas 2026 will take place on

January 21-23 at the Las Vegas Convention Center, Las Vegas
2. When should I start planning for SLATS Las Vegas?

For SLATS Las Vegas exhibitors, you should ideally start planning 6-12 months before the show.

3. What’s the process to register for SLATS Las Vegas?

To register as an exhibitor for SLATS Las Vegas, the process generally involves:

  1. Reserving your booth space: This is the first step, often involving an online contract and a non-refundable deposit.
  2. Accessing the Exhibitor Hub: Once your booth is confirmed, you’ll gain access to an online portal where you can manage your company profile, upload marketing materials, and register your booth staff.
  3. Registering booth staff: All personnel working your booth need to be registered through the Exhibitor Hub.
  4. Meeting deadlines: Be aware of key deadlines for payments, certificate of insurance, and ordering services (like electricity, carpet, etc.).
4. What documents or info do I need to prepare?

For SLATS Las Vegas, key documents and info to prepare include:

  • Company Information: Official company name, address, website, and a concise description for the show directory.
  • Booth Staff Details: Names, titles, and contact information for all personnel who will be working your booth.
  • Payment Information: For booth space and any additional services.
  • Certificate of Insurance (COI): All exhibitors are required to submit a COI meeting specific coverage requirements. This is critical for booth setup access.
  • Exhibitor Appointed Contractor (EAC) Forms: If you’re using a third-party contractor for your booth setup.
  • Booth Design/Rendering: Especially for island booths, a rendering may be required for approval.
5. When can I move in and set up my booth?

Move-in and setup for SLATS Las Vegas usually occurs over several days prior to the exhibit hall opening. Larger booths often get earlier access (e.g., 600+ sq. ft. booths might start a full day or two before smaller ones).

It’s crucial to check the official Exhibitor Manual for your specific event year. This manual will contain detailed, targeted move-in schedules based on your booth size and location, as well as critical deadlines for services. Missing your assigned time can result in delays or additional fees.

6. What are the booth design regulations at SLATS Las Vegas?

The summary of the SLATS Las Vegas booth design regulations:

  • Linear Booths (10’x10′, 10’x20′): Max 8 ft height. The front half (closest to aisle) of the booth is limited to 4 ft to maintain sightlines.
  • Island Booths (20’x20’+): Max 20 ft height (including hanging signs), if allowed by venue. Nothing can extend past booth boundaries.
  • Hanging Signs: Generally allowed in island booths, require approval and must be rigged by official contractors.
  • General Rules: All materials must be flame-retardant. No obstruction of aisles or emergency equipment. Avoid excessive noise/light.

Always check the official Exhibitor Manual for the specific year’s detailed rules.

7. How do I design a booth that stands out at SLATS Las Vegas?

To make your SLATS Las Vegas booth stand out:

  • Visually Striking: Use bold graphics, clear branding, and good lighting.
  • Interactive Elements: Incorporate live demos, touchscreens, AR/VR, or engaging activities/contests.
  • Open & Inviting: Design for easy flow, avoiding clutter.
  • Comfortable: Offer seating for longer conversations.
  • Trained Staff: Ensure your team is engaging and knowledgeable.
  • Target Audience Focus: Tailor content and design to SLAS attendees’ interests (e.g., lab automation, drug discovery).
8. What booth sizes are most effective at SLATS Las Vegas?

The “most effective” booth size depends on your goals and budget.

  • 10’x10′ (Linear): Cost-effective, good for smaller companies or first-time exhibitors focusing on concise messaging and one-on-one interactions. Often yields a higher ROI per lead.
  • 10’x20′ (Linear): Offers more space for product displays, a small meeting area, or a demonstration. Provides enhanced visibility than a 10×10.
  • 20’x20′ and Larger (Island/Peninsula): Ideal for larger companies launching new products, running complex demos, or needing dedicated meeting rooms. They offer maximum visibility and design flexibility but come at a higher cost.

Ultimately, effective design and engaging staff are more important than size alone.

9. Can you help with custom booth design for SLATS Las Vegas?
Yes. Our in-house team handles creative concepts, technical drawings, and final 3D renders. We align the design with your product, target audience, and SLATS guidelines. Every detail—from materials to lighting—is tailored to deliver impact.
10. How long does booth construction take?
Custom booth production usually takes 1–2 weeks, plus time for design approval. We recommend starting early to allow time for revisions, permits, and logistics.
11. What materials are best for building a SLATS Las Vegas booth?
We use aluminum systems, tension fabric, laminated wood, acrylics, and LED panels. These are light, strong, and fire-rated. They also allow quick setup and clean finishes. All materials follow venue safety codes.
12. Can you handle installation and dismantling?
Yes. We manage all labor orders and scheduling. Our union-certified team sets up everything—from structure to lighting—on-site and on time. After the event, we dismantle and pack up efficiently. You don’t lift a finger.
13. How can I make my booth more engaging?
Use motion or interaction to draw attention. Try:
  • LED video displays
  • Touchscreen demos
  • Product tryouts or VR
  • Branded giveaways
  • Open lounge-style layouts
We help integrate engagement without overloading the space.
14. Do you offer booth storage after SLATS Las Vegas?
Yes. We store booths in our Las Vegas warehouse. After the show, we inspect, repack, and store your structure and graphics safely. This saves cost on rebuilds and keeps your assets ready for the next event.
15. Can I reuse my SLATS Las Vegas booth?
Definitely. We build modular structures that can be adapted and reused at other shows. You can change graphics, resize elements, or upgrade tech without starting from scratch.
16. What’s the difference between rental and custom booths?
Custom booths are designed from scratch and offer full creative freedom. Rentals are quicker and budget-friendly—ideal for first-time or limited-budget exhibitors. We offer both, and help you choose based on your needs.
17. What should I bring to the show?
Bring:
  • Brochures or flyers
  • Business cards
  • Chargers, cables, adapters
  • Lead scanners or forms
  • Branded items (giveaways)
We give you a full checklist so nothing is missed.
18. How many staff do I need in the booth?
We recommend 2–3 people per shift. One person greets, one presents, one captures leads. Rotate regularly to avoid fatigue. We design booths to support team movement and comfortable conversations.
19. How should I follow up after the show?
Follow up fast—within 3–5 days. Thank visitors, attach brochures, and mention your booth. We help set up digital lead capture so you can export and contact everyone smoothly.
20. I'm new to SLATS Las Vegas . Can someone help guide me?
Yes. You’ll get a dedicated project manager who supports you before, during, and after the show. We handle design, build, transport, union rules, and emergencies—so you can focus on your business.

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