SHOT Show Las Vegas | Custom Booth & Rental | Aplus Expo

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    SHOT Show Overview

    The SHOT Show (The Shooting, Hunting, Outdoor Trade Show) stands as the largest and most comprehensive trade show in the United States for the shooting, hunting, and outdoor industries. Organized by the NSSF® (National Shooting Sports Foundation®), it’s a strictly B2B event, not open to the public, and caters exclusively to professionals involved in shooting sports, hunting, law enforcement, and the armed forces.
    The 2026 SHOT Show is scheduled from Tuesday, January 20th, to Friday, January 23rd, in Las Vegas, utilizing both The Venetian Expo and Caesars Forum. This massive event annually draws over 60,000 attendees and occupies more than 800,000 square feet of exhibition space, ranking among the top 25 trade shows in the U.S. Exhibits span a vast range of products, including firearms, ammunition, shooting accessories, hunting gear, law enforcement and military equipment, and general outdoor gear, along with related services and technologies.Ready to make a powerful statement at SHOT Show 2026? Contact Aplus today to design a custom exhibition stand!
    shot show

    SHOT Show

    • January 20-23, 2026
    • The Venetian Expo and Caesars Forum, Las Vegas, Nevada, USA
    • Held Annually
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    Key Attractions of SHOT Show

    The SHOT Show is renowned for its comprehensive offerings and unique opportunities:
    • New Product Launches: Many manufacturers choose SHOT Show as the premier platform to unveil their latest products and cutting-edge technologies.
    • Media Day at the Range: Usually held the day before the show, this event allows media professionals to test new products firsthand at a shooting range.
    • Educational Programs: The show typically features a robust lineup of seminars, training sessions, and educational courses covering industry trends, sales strategies, and regulatory updates.
    • Networking Events: Numerous social and networking activities, such as industry receptions, the NSSF/HAVA Golf Classic (a charity event supporting veterans), and "SHOT After Dark" evening events, provide ample opportunities to connect with peers, suppliers, and clients.
    • Industry Focus: A highly curated, industry-only event ensuring quality interactions with qualified professionals.
    • eXtra Pavilion: A dedicated area showcasing emerging companies and innovative new products.

    Why Exhibit at SHOT Show?

    Exhibiting at SHOT Show offers unparalleled advantages for businesses in the shooting, hunting, and outdoor sectors:

    Unrivaled Industry Access

    Connect directly with over 60,000 industry professionals, including retailers, wholesalers, law enforcement buyers, and military personnel, all in one place.

    Prime Product Launchpad

    Leverage the show's reputation as a launchpad for new products and technologies, generating significant media attention and buyer interest.

    Strategic Lead Generation

    Engage face-to-face with a highly qualified and targeted audience, generating high-quality leads and fostering new business relationships.

    Brand Dominance

    Solidify your brand's presence and leadership within the industry, reaching a massive and influential audience.

    Market Insight

    Gain invaluable insights into emerging trends, competitor offerings, and customer demands directly from the source.

    Networking Excellence

    Build and strengthen critical partnerships with distributors, dealers, and key decision-makers across the entire supply chain.

    Strategies for SHOT Show Success

    To maximize your impact and achieve your goals at SHOT Show, focus on two key areas: optimizing your booth presence and leveraging the power of custom booth design.

    Designing an Effective Booth Layout

    • Design your booth for intuitive visitor flow, creating clear zones for product displays, interactive demos, and dedicated meeting areas.
    • Use high-impact graphics, clear signage, and consistent branding that immediately convey your company's identity and value.
    • Arrange your firearms, accessories, and gear attractively, highlighting your newest or most popular items in prime locations.
    • Ensure your booth is staffed by enthusiastic, well-trained personnel who can effectively answer questions and qualify leads.

    The Value of a Custom Exhibit

    • Create a distinctive and immersive brand experience that makes you stand out in the crowded exhibition hall.
    • Optimize every square foot of your assigned space for specialized product showcases or private meeting rooms.
    • Seamlessly integrate advanced technology and specific demonstration areas to draw visitors in for deeper interactions.
    • Convey a strong sense of professionalism and industry leadership, making a powerful first impression on potential partners and buyers.

    Why Choose Aplus For Your SHOT Show Las Vegas Booth Builder?

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    800 Custom Designs

    Our expert designers tap into over 800 custom booth designs. We craft your SHOT Show exhibit perfectly to your brand's unique vision and budget, ensuring it truly stands out.

    Local Las Vegas Experts

    Based in Las Vegas, our local experts manage all SHOT Show trade show logistics, permits, and on-site coordination. This ensures a smooth, compliant, and stress-free experience for you.

    In-house Quality Assurance

    Our in-house manufacturing provides complete control over every detail, from design to setup. We build durable SHOT Show exhibits using expert craftsmanship for lasting impact.

    100% Pre-Assembly

    Your entire booth undergoes pre-assembly at our facility. We provide high-resolution photos and videos for your detailed review, guaranteeing perfect functionality before arrival.

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    Rapid Local Response

    With facilities near SHOT Show venues, we guarantee quick response times. This ensures swift issue resolution and on-time delivery for your gaming exhibit.

    Transparent Pricing

    Your custom SHOT Show booth quote is always clear and final from concept to completion. We guarantee 100% predictable costs, with no hidden or post-show fees.

    Flexible Last-Minute Updates

    We offer continuous, reliable support, allowing quick, last-minute design modifications to ensure your SHOT Show booth perfectly aligns with your brand.

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    Turnkey Exhibit Services for Every Exhibitor

    We Handle the Details, You Win the Show

    From concept to teardown, we manage your entire trade show booth experience with precision and care.
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    Custom Booth Design That Drives Engagement

    Your SHOT Show booth must both perform and captivate. We deeply understand your brand and product goals, quickly crafting unique, functional designs with detailed 3D renders that truly engage your audience.
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    Precision Build for Flawless Brand Impact

    Our state-of-the-art facilities meticulously build exhibits, guaranteeing exact design replication, superior quality, and timely completion. We fully pre-assemble each booth for client review, ensuring total transparency and final acceptance before delivery to the venue.
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    Secure Delivery with Zero Delay Risk

    Our private transport fleet and professional team guarantee timely, secure exhibit delivery. We expertly manage all Las Vegas convention center freight appointments, loading area rules, and drayage, ensuring smooth entry and exit.
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    Expert Setup Ensures Hassle-Free Installation

    Our union-certified experts handle your SHOT Show booth from start to finish. We ensure rapid, precise setup, meticulously installing all technical equipment for flawless operation. After the show, our team efficiently manages all dismantling for a smooth, compliant exit.
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    Smart Storage Keeps Exhibits Always Ready

    We provide secure, nationwide storage for your exhibits. Our strategic warehouses in Las Vegas, Orlando, and Chicago offer ample, meticulously managed space. We carefully pack your exhibit, ensuring they’re always ready for your next show.
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    On-Site Support Solves Issues Instantly

    A dedicated project manager oversees your SHOT Show booth, ensuring everything runs smoothly. Our team is always on-site or on-call, providing rapid support for any emergencies or new requests. This lets you focus fully on client engagement and sales.
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    Exhibitors Succeed at SHOT Show With Aplus's Help

    From small 10×10 booths to massive 50×50 builds, we handle everything — design, build, and full support — tailored to your vision, whether you rent or go custom.
    Here’s a look at some of our work.
    Highlighten your booth at SHOT Show like them
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    Essential SHOT Show Exhibitor Guide & Tips

    Clear, practical tips to make your SHOT Show booth setup smooth — and your show results stronger.
    1. When and where is SHOT Show Las Vegas 2026 held?

    It will be held from January 20-23, 2026, at The Venetian Expo and Caesars Forum in Las Vegas, United States.

    2. When should I start planning for SHOT Show Las Vegas?

    It’s recommended to start planning early, especially for accommodation, as soon as your attendance is confirmed. Exhibitor registration typically opens in early October the year before.

    3. What’s the process to register for SHOT Show Las Vegas?

    You must register each year at shotshow.org/register. Exhibitors can register via their Exhibitor Dashboard. Onsite registration is also available.

    4. What documents or info do I need to prepare?

    You’ll need government-issued photo ID and documentation proving direct professional affiliation to the trade. This may include business cards, employer authorization, firearms permits, business licenses, or recent invoices for industry-related products.

    5. When can I move in and set up my booth?

    Specific move-in dates are provided closer to the show. Generally, move-in begins several days before the show starts, with designated times for emptying and labeling crates.

    6. What are the booth design regulations at SHOT Show Las Vegas?

    Regulations are detailed in the Exhibitor Rules & Regulations and Exhibit Display Regulations, available on the SHOT Show Exhibitor Resource Center. These cover aspects like height restrictions and finished surfaces.

    7. How do I design a booth that stands out at SHOT Show Las Vegas?

    Focus on interactive elements, clear and concise branding with large, readable messaging, high-resolution graphics, strategic lighting, and comfortable flooring. Consider incorporating multimedia and ample space for demonstrations.

    8. What booth sizes are most effective at SHOT Show Las Vegas?

    Common effective booth sizes range from 10×10 for targeted product lines, to 10×20 for multiple displays, and larger options like 20×20, 20×30, and 20×40 for more immersive experiences or extensive product showcases.

    9. Can you help with custom booth design for SHOT Show Las Vegas?
    Yes. Our in-house team handles creative concepts, technical drawings, and final 3D renders. We align the design with your product, target audience, and SHOT Show guidelines. Every detail—from materials to lighting—is tailored to deliver impact.
    10. How long does booth construction take?
    Custom booth production usually takes 1–2 weeks, plus time for design approval. We recommend starting early to allow time for revisions, permits, and logistics.
    11. What materials are best for building a SHOT Show Las Vegas booth?
    We use aluminum systems, tension fabric, laminated wood, acrylics, and LED panels. These are light, strong, and fire-rated. They also allow quick setup and clean finishes. All materials follow venue safety codes.
    12. Can you handle installation and dismantling?
    Yes. We manage all labor orders and scheduling. Our union-certified team sets up everything—from structure to lighting—on-site and on time. After the event, we dismantle and pack up efficiently. You don’t lift a finger.
    13. How can I make my booth more engaging?
    Use motion or interaction to draw attention. Try:
    • LED video displays
    • Touchscreen demos
    • Product tryouts or VR
    • Branded giveaways
    • Open lounge-style layouts
    We help integrate engagement without overloading the space.
    14. Do you offer booth storage after SHOT Show Las Vegas?
    Yes. We store booths in our Las Vegas warehouse. After the show, we inspect, repack, and store your structure and graphics safely. This saves cost on rebuilds and keeps your assets ready for the next event.
    15. Can I reuse my SHOT Show Las Vegas booth?
    Definitely. We build modular structures that can be adapted and reused at other shows. You can change graphics, resize elements, or upgrade tech without starting from scratch.
    16. What’s the difference between rental and custom booths?
    Custom booths are designed from scratch and offer full creative freedom. Rentals are quicker and budget-friendly—ideal for first-time or limited-budget exhibitors. We offer both, and help you choose based on your needs.
    17. What should I bring to the show?
    Bring:
    • Brochures or flyers
    • Business cards
    • Chargers, cables, adapters
    • Lead scanners or forms
    • Branded items (giveaways)
    We give you a full checklist so nothing is missed.
    18. How many staff do I need in the booth?
    We recommend 2–3 people per shift. One person greets, one presents, one captures leads. Rotate regularly to avoid fatigue. We design booths to support team movement and comfortable conversations.
    19. How should I follow up after the show?
    Follow up fast—within 3–5 days. Thank visitors, attach brochures, and mention your booth. We help set up digital lead capture so you can export and contact everyone smoothly.
    20. I'm new to SHOT Show Las Vegas . Can someone help guide me?
    Yes. You’ll get a dedicated project manager who supports you before, during, and after the show. We handle design, build, transport, union rules, and emergencies—so you can focus on your business.

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