{"id":52281,"date":"2025-03-13T15:00:16","date_gmt":"2025-03-13T15:00:16","guid":{"rendered":"https:\/\/www.aplusexpo.com\/?p=52281"},"modified":"2025-03-13T15:00:19","modified_gmt":"2025-03-13T15:00:19","slug":"licensing-expo-2025-maximize-impact","status":"publish","type":"post","link":"https:\/\/www.aplusexpo.com\/zh\/licensing-expo-2025-maximize-impact\/","title":{"rendered":"2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff1a\u6700\u5927\u5316\u60a8\u7684\u53c3\u5c55\u6210\u6548"},"content":{"rendered":"

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\"2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703
2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703 <\/figcaption><\/figure>\n\n\n\n

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\u7279\u8272<\/td>\u8a73\u7d30\u8cc7\u8a0a<\/td><\/tr>
\u59d3\u540d<\/td>2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703<\/td><\/tr>
\u65e5\u671f<\/td>2025\u5e745\u670820\u65e5\u81f322\u65e5<\/td><\/tr>
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\u4e3b\u8fa6\u55ae\u4f4d<\/td>Informa Markets \u65d7\u4e0b Global Licensing Group<\/td><\/tr>
\u7522\u696d\u73fe\u6cc1<\/td>\u5168\u7403\u898f\u6a21\u6700\u5927\u7684\u54c1\u724c\u6388\u6b0a\u8cbf\u6613\u5c55<\/td><\/tr>
\u898f\u6a21\u8207\u8986\u84cb\u7bc4\u570d<\/td>\u4f86\u81ea\u5168\u7403\u7684\u6578\u5343\u500b\u54c1\u724c\u8207\u8207\u6703\u8005<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u9019\u5834\u535a\u89bd\u6703\u4e0d\u50c5\u662f\u5efa\u7acb\u4eba\u8108\u7684\u5834\u5408\uff0c\u66f4\u662f\u8b93\u4eba\u80fd\u4ee5\u9a5a\u4eba\u7684\u901f\u5ea6\u62d3\u5c55\u5c0d\u6388\u6b0a\u7522\u696d\u7406\u89e3\u7684\u5834\u6240\uff0c\u9019\u5c0d\u65b0\u624b\u8207\u5c08\u5bb6\u800c\u8a00\u90fd\u81f3\u95dc\u91cd\u8981\u3002\u7c21\u800c\u8a00\u4e4b\uff0c\u53c3\u52a0 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff0c\u7121\u7570\u65bc\u8e0f\u5165\u5168\u7403\u54c1\u724c\u6388\u6b0a\u5f15\u64ce\u7684\u6838\u5fc3\u8056\u6bbf\u2014\u2014\u89aa\u8eab\u9ad4\u9a57\u7522\u696d\u5354\u4f5c\u6240\u860a\u542b\u7684\u5f37\u5927\u52d5\u80fd\uff0c\u4ee5\u53ca\u5176\u6838\u5fc3\u5c64\u9762\u6240\u5e36\u4f86\u7684\u7121\u9650\u53ef\u80fd\u3002<\/p>\n\n\n\n

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\u5c0d\u65bc\u5e0c\u671b\u5728 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u4e0a\u7522\u751f\u91cd\u5927\u5f71\u97ff\u7684\u53c3\u5c55\u5546\u800c\u8a00\uff0c\u7406\u89e3\u8207\u6703\u8005\u80cc\u5f8c\u7684\u641c\u5c0b\u610f\u5716\u81f3\u95dc\u91cd\u8981\u3002\u8207\u6703\u8005\u4e26\u975e\u53ea\u662f\u96a8\u610f\u700f\u89bd\uff1b\u4ed6\u5011\u61f7\u62b1\u660e\u78ba\u76ee\u6a19\uff0c\u5c0b\u6c42\u80fd\u63a8\u52d5\u696d\u52d9\u767c\u5c55\u7684\u5177\u9ad4\u6210\u679c\u3002\u4ee5\u4e0b\u662f\u9a45\u52d5\u4ed6\u5011\u8207\u6703\u7684\u4e3b\u8981\u610f\u5716\uff1a<\/p>\n\n\n\n

    \n
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  • \u5efa\u7acb\u4eba\u8108\u7684\u6a5f\u6703\uff1a<\/strong> \u9664\u4e86\u65e2\u5b9a\u7684\u8b70\u7a0b\u5916\uff0c\u672c\u535a\u89bd\u6703\u9084\u63d0\u4f9b\u984d\u5916\u7684\u4ea4\u6d41\u6d3b\u52d5\u3002\u8207\u6703\u8005\u90fd\u5f88\u6b23\u8cde\u80fd\u5728\u91dd\u5c0d\u7279\u5b9a\u7522\u696d\u7684\u5c08\u984c\u6703\u8b70\u4e2d\uff0c\u8207\u540c\u4e8b\u3001\u4e3b\u7ba1\u6216\u6f5b\u5728\u5408\u4f5c\u5925\u4f34\u9032\u884c\u76f4\u63a5\u4ea4\u6d41\u3002<\/li>\n<\/ul>\n\n\n\n

    \u4e86\u89e3\u9019\u4e9b\u4e3b\u8981\u53c3\u5c55\u8005\u7684\u610f\u5716\uff0c\u80fd\u8b93\u53c3\u5c55\u5546\u78ba\u4fdd\u5176\u7b56\u7565\u7b26\u5408\u7528\u6236\u9700\u6c42\uff0c\u5f9e\u800c\u78ba\u4fdd\u4ed6\u5011\u7684\u53c3\u8207\u4e0d\u50c5\u662f\u300c\u9732\u9762\u300d\uff0c\u66f4\u80fd\u767c\u63ee\u5be6\u8cea\u6548\u76ca\u4e26\u5e36\u4f86\u56de\u5831\u3002<\/p>\n\n\n\n

    2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703\u503c\u5f97\u95dc\u6ce8\u7684\u95dc\u9375\u4e3b\u984c\u8207\u71b1\u9580\u8a71\u984c<\/h2>\n\n\n\n

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    \u6c38\u7e8c\u6388\u6b0a<\/td>\u96a8\u8457\u6d88\u8cbb\u8005\u5c0d\u7b26\u5408\u9053\u5fb7\u6a19\u6e96\u53ca\u53ef\u6301\u7e8c\u767c\u5c55\u7522\u54c1\u7684\u9700\u6c42\u65e5\u76ca\u589e\u9577\uff0c\u4fc3\u4f7f\u5404\u54c1\u724c\u63a1\u7d0d\u74b0\u4fdd\u4e14\u5177\u793e\u6703\u8cac\u4efb\u611f\u7684\u6388\u6b0a\u505a\u6cd5\u3002<\/td><\/tr>
    DTC \u6388\u6b0a\u6a21\u5f0f<\/td>\u5229\u7528\u6388\u6b0a\u7b56\u7565\uff0c\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u7684\u54c1\u724c\u6b63\u9010\u6f38\u5d1b\u8d77\uff0c\u85c9\u6b64\u62d3\u5c55\u5e02\u5834\u7248\u5716\u8207\u7522\u54c1\u7dda\uff0c\u540c\u6642\u64fa\u812b\u5c0d\u50b3\u7d71\u96f6\u552e\u6e20\u9053\u7684\u4f9d\u8cf4\u3002<\/td><\/tr>
    \u5a1b\u6a02\u8207\u5a92\u9ad4\u878d\u5408<\/td>\u96fb\u5f71\u3001\u96fb\u8996\u3001\u904a\u6232\u8207\u6578\u4f4d\u5a92\u9ad4\u5982\u4f55\u76f8\u4e92\u878d\u5408\uff0c\u9032\u800c\u5f62\u5851\u51fa\u8907\u96dc\u7684\u6388\u6b0a\u683c\u5c40\u8207\u5546\u6a5f\u3002<\/td><\/tr>
    \u5168\u7403\u5e02\u5834\u62d3\u5c55<\/td>\u54c1\u724c\u5c07\u6388\u6b0a\u8a08\u756b\u62d3\u5c55\u81f3\u65b0\u570b\u969b\u5e02\u5834\u7684\u7b56\u7565\uff0c\u4ee5\u53ca\u5982\u4f55\u61c9\u5c0d\u591a\u5143\u7684\u6d88\u8cbb\u8005\u6587\u5316\u8207\u6cd5\u898f\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u9019\u4e9b\u4e3b\u984c\u4e26\u975e\u55ae\u7d14\u7684\u5047\u8a2d\uff1b\u5b83\u5011\u5c07\u5c0d\u60a8\u7684\u5c55\u524d\u7b56\u7565\u53ca\u5c55\u5f8c\u5546\u696d\u6d3b\u52d5\u7522\u751f\u6c7a\u5b9a\u6027\u5f71\u97ff\u3002\u6df1\u5165\u63a2\u8a0e\u9019\u4e9b\u8b70\u984c\uff0c\u60a8\u4e0d\u50c5\u662f\u5728\u53c3\u8207 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff0c\u66f4\u662f\u5728\u70ba\u5728\u54c1\u724c\u6388\u6b0a\u9019\u7247\u7121\u76e1\u7684\u9818\u57df\u4e2d\u5f15\u9818\u98a8\u6f6e\u505a\u597d\u6e96\u5099\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u5c55\u6703\u4e2d\u7684\u6709\u6548\u5c55\u89bd\u8207\u4eba\u8108\u62d3\u5c55\u7b56\u7565<\/h2>\n\n\n\n

    \u70ba\u4e86\u5145\u5206\u628a\u63e1 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\u7684\u6a5f\u6703\uff0c\u5236\u5b9a\u4e00\u4efd\u8a73\u76e1\u7684\u8a08\u756b\u4f86\u5c55\u793a\u60a8\u7684\u54c1\u724c\u4e26\u7ba1\u7406\u806f\u7d61\u4eba\u81f3\u95dc\u91cd\u8981\u3002\u8acb\u5c07\u535a\u89bd\u6703\u7b56\u7565\u7684\u6bcf\u500b\u74b0\u7bc0\u8996\u70ba\u4e00\u81fa\u8a2d\u8a08\u7cbe\u5de7\u7684\u6a5f\u5668\u4e2d\u7684\u96f6\u4ef6\uff0c\u9019\u4e9b\u96f6\u4ef6\u76f8\u4e92\u5354\u4f5c\uff0c\u5171\u540c\u4fc3\u6210\u7406\u60f3\u6210\u679c\u3002\u4ee5\u4e0b\u662f\u63d0\u5347\u60a8\u5728\u535a\u89bd\u6703\u4e0a\u4e92\u52d5\u6548\u679c\u8207\u80fd\u898b\u5ea6\u7684\u65b9\u6cd5\u2014\u2014\u8acb\u5584\u7528\u9019\u4e9b\u5efa\u8b70\u3002<\/p>\n\n\n\n

      \n
    • \u535a\u89bd\u6703\u524d\u7684\u6e96\u5099\u5de5\u4f5c\uff1a <\/strong>\u8acb\u76e1\u53ef\u80fd\u63d0\u524d\u505a\u597d\u5404\u9805\u6e96\u5099\u3002\u7121\u8ad6\u60a8\u7684\u53c3\u5c55\u76ee\u6a19\u662f\u8490\u96c6\u6f5b\u5728\u5ba2\u6236\u3001\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u9084\u662f\u5efa\u7acb\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u90fd\u52d9\u5fc5\u660e\u78ba\u754c\u5b9a\u3002\u88fd\u4f5c\u5f15\u4eba\u6ce8\u76ee\u7684\u884c\u92b7\u7d20\u6750\uff0c\u5f9e\u5ba3\u50b3\u624b\u518a\u3001\u50b3\u55ae\u5230\u6d41\u66a2\u7684\u6578\u4f4d\u7c21\u5831\u7686\u7136\u3002\u8acb\u52d9\u5fc5\u5584\u7528\u6d3b\u52d5\u7684\u7dda\u4e0a\u5e73\u53f0\uff0c\u9810\u5148\u8207\u6240\u6709\u76f8\u95dc\u53c3\u8207\u8005\u9810\u7d04\u6703\u9762\u3002<\/li>\n\n\n\n
    • \u5353\u8d8a\u7684\u5c55\u4f4d\u8a2d\u8a08\uff1a<\/strong> \u60a8\u7684\u5c55\u4f4d\u662f\u60a8\u5728\u5c55\u6703\u754c\u7684\u9580\u9762\u3002\u5b83\u61c9\u5177\u5099\u8996\u89ba\u5438\u5f15\u529b\uff0c\u4e26\u8207\u54c1\u724c\u5f62\u8c61\u76f8\u7b26\u3002\u8acb\u8457\u91cd\u65bc\u7522\u54c1\u8a0a\u606f\u50b3\u9054\u8207\u63a8\u5ee3\u3002\u61c9\u6bd4\u4ee5\u5f80\u66f4\u52a0\u7a4d\u6975\u5730\u9f13\u52f5\u53c3\u5c55\u8005\u53c3\u8207\u8cb4\u516c\u53f8\u7684\u5c55\u4f4d\uff0c\u800c\u60a8\u7684\u5c55\u4f4d\u4e5f\u52d9\u5fc5\u80fd\u5438\u5f15\u5230\u76ee\u6a19\u5ba2\u7fa4\u3002<\/li>\n\n\n\n
    • \u7b56\u7565\u6027\u4eba\u8108\u5efa\u7acb\uff1a <\/strong>\u4eba\u8108\u5efa\u7acb\u662f\u300c\u6388\u6b0a\u535a\u89bd\u6703\u300d\u7684\u547d\u8108\u3002\u8acb\u6307\u5c0e\u60a8\u7684\u54e1\u5de5\u8a2d\u5b9a\u5e7e\u500b\u76ee\u6a19\uff0c\u4e26\u70ba\u793e\u4ea4\u4e92\u52d5\u5960\u5b9a\u57fa\u790e\u3002\u8acb\u7a4d\u6975\u53c3\u8207\u6709\u5efa\u8a2d\u6027\u7684\u5c0d\u8a71\uff0c\u9019\u78ba\u5be6\u6709\u52a9\u65bc\u60a8\u62d3\u5c55\u4eba\u8108\u5708\u3002<\/li>\n\n\n\n
    • \u6709\u6548\u7684\u6e9d\u901a\u6280\u5de7\uff1a <\/strong>\u5728\u6524\u4f4d\u5de5\u4f5c\u7684\u54e1\u5de5\u5fc5\u9808\u63a5\u53d7\u57f9\u8a13\u3002\u4ed6\u5011\u5fc5\u9808\u61c2\u5f97\u5982\u4f55\u5354\u52a9\u8a2a\u5ba2\uff0c\u4e26\u6839\u64da\u8a2a\u5ba2\u7684\u9700\u6c42\u63d0\u4f9b\u5efa\u8b70\uff0c\u540c\u6642\u95e1\u8ff0\u54c1\u724c\u50f9\u503c\u4e3b\u5f35\u3002\u5c0d\u65bc\u6524\u4f4d\u4e0a\u6536\u5230\u7684\u8a62\u554f\u8207\u5efa\u8b70\uff0c\u61c9\u59a5\u5584\u8655\u7406\u4e26\u9032\u884c\u8a73\u76e1\u7684\u8a62\u554f\u3002<\/li>\n\n\n\n
    • \u535a\u89bd\u6703\u5f8c\u7684\u5f8c\u7e8c\u8ffd\u8e64\uff1a<\/strong> \u5c55\u6703\u7684\u7d50\u675f\u50c5\u50c5\u662f\u500b\u958b\u59cb\u3002\u8acb\u5236\u5b9a\u5b8c\u5584\u7684\u5f8c\u7e8c\u8ddf\u9032\u8a08\u756b\uff0c\u4ee5\u57f9\u80b2\u6f5b\u5728\u5ba2\u6236\u4e26\u978f\u56fa\u5efa\u7acb\u7684\u806f\u7e6b\u3002\u8acb\u53ca\u6642\u767c\u9001\u5f8c\u7e8c\u8ddf\u9032\u96fb\u5b50\u90f5\u4ef6\u3001\u5206\u4eab\u66f4\u591a\u8cc7\u6e90\uff0c\u4e26\u898f\u5283\u5f8c\u7e8c\u6b65\u9a5f\uff0c\u5c07\u6f5b\u5728\u5ba2\u6236\u7684\u8208\u8da3\u8f49\u5316\u70ba\u5177\u9ad4\u7684\u5546\u696d\u6210\u679c\u3002<\/li>\n<\/ul>\n\n\n\n

      \u9075\u5faa\u9019\u4e9b\u6307\u5f15\uff0c\u80fd\u5c07\u60a8\u7684\u53c3\u5c55\u7d93\u6b77\u8f49\u5316\u70ba\u5177\u9ad4\u884c\u52d5\uff0c\u9019\u5fc5\u5c07\u5728\u5c55\u6703\u7d50\u675f\u5f8c\u5f88\u9577\u4e00\u6bb5\u6642\u9593\u5167\uff0c\u6301\u7e8c\u5e36\u4f86\u5bf6\u8cb4\u7684\u6210\u679c\u3002<\/p>\n\n\n\n

      \u812b\u7a4e\u800c\u51fa\uff1a\u900f\u904e Aplus Expo \u63d0\u5347\u60a8\u7684\u5c55\u89bd\u5f62\u8c61<\/h2>\n\n\n\n

      \u6b63\u5982\u5728 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u8a2d\u6524\u4e00\u6a23\uff0c\u53c3\u8207\u5c55\u89bd\u672c\u8eab\u4e26\u975e\u6700\u7d42\u76ee\u6a19\uff1b\u771f\u6b63\u91cd\u8981\u7684\u662f\u8981\u6fc0\u767c\u53c3\u89c0\u8005\u7684\u60f3\u50cf\u529b\u3002\u60a8\u5c55\u4f4d\u7684\u8a2d\u8a08\u8207\u57f7\u884c\uff0c\u662f\u4e00\u9805\u5fc5\u9808\u5584\u52a0\u904b\u7528\u7684\u5f37\u5927\u5de5\u5177\u3002\u9019\u6b63\u662f Aplus Expo \u80fd\u767c\u63ee\u4f5c\u7528\u4e4b\u8655\u2014\u2014\u6211\u5011\u5c07\u8207\u60a8\u651c\u624b\u5408\u4f5c\uff0c\u78ba\u4fdd\u60a8\u5be6\u73fe\u5c55\u89bd\u7684\u5404\u9805\u76ee\u6a19\u3002<\/p>\n\n\n\n

      Aplus Expo \u662f\u4e00\u5bb6\u7372\u8a55\u70ba A \u7d1a\u7684\u5c55\u89bd\u670d\u52d9\u4f9b\u61c9\u5546\uff0c\u5728\u696d\u754c\u64c1\u6709\u8d85\u904e 15 \u5e74\u7684\u8c50\u5bcc\u7d93\u9a57\uff1b\u6191\u85c9\u4e00\u7ad9\u5f0f\u5168\u65b9\u4f4d\u670d\u52d9\uff0c\u6211\u5011\u4fdd\u8b49\u60a8\u7684\u53c3\u5c55\u8868\u73fe\u5c07\u4ee4\u4eba\u77da\u76ee\u3002Aplus Expo \u7e3d\u90e8\u4f4d\u65bc\u62c9\u65af\u7dad\u52a0\u65af\uff0c\u4e26\u5728\u5168\u7f8e\u5404\u5730\u8a2d\u6709\u773e\u591a\u5206\u652f\u6a5f\u69cb\uff0c\u9019\u4f7f\u6211\u5011\u80fd\u5920\u540c\u6642\u63d0\u4f9b\u5168\u570b\u6027\u8207\u5728\u5730\u5316\u7684\u670d\u52d9\u8986\u84cb\uff0c\u800c\u9019\u6b63\u662f\u63d0\u4f9b\u512a\u8cea\u670d\u52d9\u7684\u95dc\u9375\u3002\u9078\u64c7 Aplus Expo\uff0c\u60a8\u7121\u9808\u64d4\u6182\u4efb\u4f55\u554f\u984c\u2014\u2014\u5f9e\u7b56\u7565\u898f\u5283\u5e2b\u5230\u8a2d\u8a08\u5e2b\u3001\u88fd\u9020\u5546\u53ca\u7269\u6d41\u4eba\u54e1\uff0c\u6211\u5011\u64c1\u6709\u5404\u9818\u57df\u7684\u5c08\u696d\u4eba\u624d\uff0c\u9019\u4e9b\u5718\u968a\u5c07\u78ba\u4fdd\u4e00\u5207\u904b\u4f5c\u9806\u66a2\uff0c\u7d55\u4e0d\u907a\u6f0f\u4efb\u4f55\u7d30\u7bc0\u3002<\/p>\n\n\n\n

      \u8058\u8acb Aplus Expo \u7d55\u4e0d\u50c5\u50c5\u662f\u627e\u4f86\u53e6\u4e00\u5bb6\u670d\u52d9\u4f9b\u61c9\u5546\uff1b\u60a8\u73fe\u5728\u64c1\u6709\u4e00\u4f4d\u5925\u4f34\uff0c\u5c07\u50be\u6ce8\u5176\u8cc7\u6e90\u8207\u5c08\u696d\u77e5\u8b58\uff0c\u4ee5\u5354\u52a9\u60a8\u5be6\u73fe 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n

      2025 \u5e74\u4e16\u535a\u6703\u5f8c\uff1a\u6700\u5927\u5316\u6295\u8cc7\u5831\u916c\u7387\u8207\u9577\u671f\u5f71\u97ff\u529b<\/h2>\n\n\n\n

      \u96d6\u7136 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u7684\u5e37\u5e55\u5373\u5c07\u843d\u4e0b\uff0c\u4f46\u5c55\u5f8c\u6240\u80fd\u958b\u62d3\u7684\u5546\u6a5f\u537b\u6b63\u8655\u65bc\u7206\u767c\u7684\u524d\u591c\u3002\u4e0d\u59a8\u5c07\u6b64\u8996\u70ba\u5370\u5ea6\u8d85\u7d1a\u806f\u8cfd\uff08IPL\uff09\u7684\u6d77\u5831\u3002\u6b63\u5982 IPL \u7403\u968a\u9700\u8981\u64ad\u4e0b\u7a2e\u5b50\u4ee5\u5efa\u7acb\u4eba\u8108\u8207\u958b\u62d3\u5546\u6a5f\uff0c\u555f\u52d5\u5f8c\u7e8c\u8ddf\u9032\u63aa\u65bd\u4e5f\u80fd\u8b93\u9019\u4e9b\u7a2e\u5b50\u958b\u82b1\u7d50\u679c\uff0c\u8f49\u5316\u70ba\u8c50\u78a9\u7684\u5546\u696d\u6210\u679c\u3002\u70ba\u4e86\u7372\u5f97\u6700\u9ad8\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u5c55\u5f8c\u9032\u884c\u6301\u4e45\u7684\u8ddf\u9032\u8207\u5f71\u97ff\u529b\u8a55\u4f30\u5be6\u5c6c\u5fc5\u8981\u3002<\/p>\n\n\n\n

        \n
      • \u5f8c\u7e8c\uff1a <\/strong>48 \u5c0f\u6642\u8db3\u4ee5\u6c7a\u5b9a\u4e00\u7b46\u91cd\u8981\u4ea4\u6613\u7684\u6210\u6557\u3002\u70ba\u4e86\u91cd\u65b0\u5f15\u8d77\u6f5b\u5728\u5ba2\u6236\u7684\u8208\u8da3\uff0c\u8acb\u5728\u5c55\u6703\u7d50\u675f\u5f8c 48 \u5c0f\u6642\u5167\u4e3b\u52d5\u806f\u7e6b\u3002\u70ba\u4e86\u7dad\u6301\u6f5b\u5728\u5ba2\u6236\u7684\u8208\u8da3\uff0c\u8acb\u9032\u884c\u5f8c\u7e8c\u8ddf\u9032\uff0c\u4e26\u8a73\u7d30\u8aaa\u660e\u521d\u6b21\u6703\u9762\u6642\u6240\u8a0e\u8ad6\u7684\u5177\u9ad4\u5167\u5bb9\u3002<\/li>\n\n\n\n
      • \u6f5b\u5728\u5ba2\u6236\u7be9\u9078\u8207\u512a\u5148\u7d1a\u6392\u5e8f\uff1a <\/strong>\u552f\u6709\u5efa\u7acb\u6b63\u78ba\u7684\u7cfb\u7d71\uff0c\u6240\u6709\u6f5b\u5728\u5ba2\u6236\u624d\u53ef\u80fd\u5177\u6709\u50f9\u503c\u3002\u6839\u64da\u6f5b\u5728\u5ba2\u6236\u7684\u6f5b\u5728\u5546\u696d\u50f9\u503c\u8207\u7b56\u7565\u5951\u5408\u5ea6\uff0c\u5236\u5b9a\u7be9\u9078\u6a19\u6e96\u3002\u512a\u5148\u8ddf\u9032\u6700\u5177\u6f5b\u529b\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u7136\u5f8c\u975c\u89c0\u5947\u8e5f\u767c\u751f\u3002<\/li>\n\n\n\n
      • \u6295\u8cc7\u5831\u916c\u7387 (ROI)<\/strong> \u5c3a\u5bf8\uff1a<\/strong> \u5728\u53c3\u5c55\u524d\uff0c\u5207\u52ff\u5ffd\u8996\u6210\u529f\u6307\u6a19\u2014\u2014\u8a2d\u5b9a\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u4f30\u7b97\u5de5\u5177\u3002\u52d9\u5fc5\u8ffd\u8e64\u5c55\u5f8c\u8f49\u5316\u7684\u6f5b\u5728\u5ba2\u6236\u3001\u5efa\u7acb\u7684\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4ee5\u53ca\u6d3d\u8ac7\u7684\u4ea4\u6613\u6848\u3002\u6839\u64da\u65e2\u5b9a\u7684\u6307\u6a19\u8a55\u4f30\u9019\u4e9b\u6578\u64da\uff0c\u85c9\u6b64\u8861\u91cf\u6295\u8cc7\u5831\u916c\u7387\u4e26\u8a55\u4f30\u5c55\u6703\u6210\u6548\u3002<\/li>\n\n\n\n
      • \u5167\u5bb9\u8207\u9023\u7d50\u7684\u57f9\u80b2\uff1a<\/strong> \u4fdd\u6301\u4e92\u52d5\u52d5\u80fd\u3002\u5b9a\u671f\u8207\u65b0\u5efa\u7acb\u7684\u806f\u7d61\u5c0d\u8c61\u4e92\u52d5\uff0c\u5206\u4eab\u8207\u8cb4\u54c1\u724c\u9032\u5c55\u76f8\u95dc\u7684\u8cc7\u8a0a\u53ca\u6700\u65b0\u52d5\u614b\u3002\u9019\u4e9b\u806f\u7d61\u5c0d\u8c61\u81f3\u95dc\u91cd\u8981\uff0c\u61c9\u6301\u7e8c\u8207\u5176\u4fdd\u6301\u806f\u7e6b\uff0c\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff0c\u70ba\u672a\u4f86\u7684\u5408\u4f5c\u5960\u5b9a\u57fa\u790e\u3002<\/li>\n\n\n\n
      • \u5167\u90e8\u5718\u968a\u7c21\u5831\uff1a<\/strong> \u53ec\u96c6\u60a8\u7684\u5718\u968a\u91dd\u5c0d\u5c55\u6703\u9032\u884c\u8a73\u7d30\u7684\u7e3d\u7d50\u5206\u6790\u3002\u8acb\u52d9\u5fc5\u6aa2\u8996\u54ea\u4e9b\u505a\u6cd5\u594f\u6548\u3001\u54ea\u4e9b\u672a\u898b\u6210\u6548\uff0c\u4e26\u505a\u597d\u7b46\u8a18\u4ee5\u4f9b\u672a\u4f86\u6d3b\u52d5\u53c3\u8003\u3002\u9019\u9805\u5206\u6790\u81f3\u95dc\u91cd\u8981\uff0c\u80fd\u8b93\u60a8\u96a8\u8457\u6642\u9593\u63a8\u79fb\u4e0d\u65b7\u512a\u5316\u5c55\u6703\u7b56\u7565\u3002<\/li>\n\n\n\n
      • \u9577\u671f\u7b56\u7565\u6574\u5408\uff1a<\/strong> \u8acb\u958b\u59cb\u898f\u5283\u4e26\u601d\u8003\uff0c\u8a72\u5982\u4f55\u5c07\u60a8\u5728 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\u671f\u9593\u6240\u7372\u53d6\u7684\u8cc7\u8a0a\u8207\u4eba\u8108\uff0c\u878d\u5165\u60a8\u7684\u5546\u696d\u7b56\u7565\u4e2d\u3002\u8b93\u9019\u4e9b\u7522\u696d\u6d1e\u5bdf\u70ba\u60a8\u672a\u4f86\u7684\u7522\u54c1\u958b\u767c\u3001\u884c\u92b7\u6d3b\u52d5\u53ca\u5408\u4f5c\u8a08\u756b\u63d0\u4f9b\u6307\u5f15\uff0c\u4f7f\u9019\u4e9b\u6210\u679c\u5728\u535a\u89bd\u6703\u7d50\u675f\u5f8c\u4ecd\u80fd\u6301\u7e8c\u767c\u63ee\u5f71\u97ff\u529b\u3002<\/li>\n<\/ul>\n\n\n\n

        \u53ea\u8981\u60a8\u56b4\u683c\u9075\u5faa\u9019\u4e9b\u5c55\u5f8c\u7b56\u7565\uff0c2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u7d55\u5c0d\u4e0d\u6703\u53ea\u662f\u4e00\u5834\u66c7\u82b1\u4e00\u73fe\u7684\u6d3b\u52d5\uff0c\u800c\u662f\u6d3b\u52d5\u7b56\u5283\u8005\u6301\u7e8c\u6210\u9577\u3001\u4e26\u70ba\u6388\u6b0a\u7522\u696d\u5e36\u4f86\u9577\u671f\u6210\u529f\u7684\u5951\u6a5f\u3002<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        2025\u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff1a\u5fc5\u5099\u8cc7\u6e90\u8207\u6df1\u5165\u63a2\u7d22<\/h2>\n\n\n\n

        \u5728\u7c4c\u5099\u53ca\u7a4d\u6975\u53c3\u8207 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u4e4b\u969b\uff0c\u9019\u4e9b\u7cbe\u9078\u8cc7\u6e90\u5c07\u5c0d\u60a8\u5927\u6709\u5e6b\u52a9\u3002\u8acb\u5c07\u5b83\u5011\u8996\u70ba\u60a8\u535a\u89bd\u6703\u5de5\u5177\u5305\u4e2d\u7684\u6838\u5fc3\u9805\u76ee\uff0c\u56e0\u70ba\u6bcf\u4e00\u9805\u8cc7\u6e90\u90fd\u65e8\u5728\u5354\u52a9\u60a8\u5b8c\u5584\u7b56\u7565\u4e26\u6df1\u5316\u5c0d\u696d\u754c\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n

          \n
        • \u6388\u6b0a\u535a\u89bd\u6703\u5b98\u65b9\u7db2\u7ad9\uff1a <\/strong>\uff08\u6388\u6b0a\u535a\u89bd\u6703\u5b98\u65b9\u7db2\u7ad9\uff09\u9019\u76ee\u524d\u662f\u60a8\u7372\u53d6\u8cc7\u8a0a\u7684\u4e3b\u8981\u4f86\u6e90\uff0c\u5167\u5bb9\u5305\u62ec\u5982\u4f55\u5831\u540d\u3001\u54ea\u4e9b\u53c3\u5c55\u5546\u5c07\u51fa\u5e2d\u7814\u8a0e\u6703\u3001\u5c55\u5834\u5e73\u9762\u5716\uff0c\u4ee5\u53ca\u8207\u8a72\u6d3b\u52d5\u76f8\u95dc\u7684\u4efb\u4f55\u6700\u65b0\u52d5\u614b\u3002<\/li>\n\n\n\n
        • \u53c3\u5c55\u5546\u540d\u9304\uff1a <\/strong>([\u9810\u8a08\u5c07\u65bc\u6d3b\u52d5\u65e5\u671f\u81e8\u8fd1\u6642\u5728\u5b98\u65b9\u7db2\u7ad9\u4e0a\u7dda]) \u2013 \u9019\u4efd\u76ee\u9304\u5c0d\u65bc\u5206\u6790\u53ca\u898f\u5283\u60a8\u7684\u5c55\u6703\u53c3\u89c0\u884c\u7a0b\u81f3\u95dc\u91cd\u8981\uff0c\u80fd\u5354\u52a9\u60a8\u9396\u5b9a\u6700\u91cd\u8981\u7684\u53c3\u5c55\u5546\u3001\u7be9\u9078\u4e26\u8b58\u5225\u6f5b\u5728\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u6709\u689d\u4e0d\u7d0a\u5730\u5b89\u6392\u5c55\u4f4d\u53c3\u89c0\u6642\u7a0b\u3002<\/li>\n\n\n\n
        • \u904e\u5f80\u535a\u89bd\u6703\u7684\u56de\u9867\u8207\u4eae\u9ede\uff1a<\/strong> ([\u67e5\u95b1\u904e\u5f80\u300c\u6388\u6b0a\u535a\u89bd\u6703\u300d\u6d3b\u52d5\u7684\u76f8\u95dc\u6587\u7ae0\u8207\u8a55\u8ad6]) \u2013 \u700f\u89bd\u9019\u4e9b\u535a\u89bd\u6703\u7684\u8cc7\u6599\uff0c\u6709\u52a9\u65bc\u60a8\u638c\u63e1\u6d3b\u52d5\u7684\u57fa\u672c\u5f62\u5f0f\uff0c\u5176\u4e2d\u5305\u62ec\u6700\u91cd\u8981\u8a0e\u8ad6\u4e3b\u984c\u7684\u57fa\u672c\u5167\u5bb9\u8207\u9032\u968e\u5167\u5bb9\uff0c\u4ee5\u53ca\u6700\u6709\u6548\u7684\u53c3\u5c55\u65b9\u5f0f\uff0c\u5f9e\u800c\u8b93\u60a8\u80fd\u66f4\u59a5\u5584\u5730\u898f\u5283 2025 \u5e74\u7684\u6d3b\u52d5\u3002<\/li>\n\n\n\n
        • \u7522\u696d\u65b0\u805e\u8207\u51fa\u7248\u7269\uff1a <\/strong>([\u4f8b\u5982\uff1a\u300aLicense Global\u300b\u3001\u300aThe Licensing Book\u300b]) \u2013 \u5584\u7528\u696d\u754c\u6b0a\u5a01\u520a\u7269\uff0c\u638c\u63e1\u6388\u6b0a\u5e02\u5834\u7684\u6700\u65b0\u8da8\u52e2\u3001\u76f8\u95dc\u65b0\u805e\u53ca\u4ea4\u6613\u52d5\u614b\uff0c\u4ee5\u4fbf\u5728\u5c55\u6703\u671f\u9593\u9806\u5229\u9032\u884c\u8a0e\u8ad6\u4e26\u5236\u5b9a\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n

          \u53ea\u8981\u638c\u63e1\u76f8\u95dc\u5de5\u5177\u8207\u8cc7\u8a0a\uff0c\u60a8\u4e0d\u50c5\u80fd\u53c3\u8207 2025 \u5e74\u6388\u6b0a\u535a\u89bd\u6703\uff08Licensing Expo 2025\uff09\u7684\u5168\u7403\u6388\u6b0a\u6d3d\u8ac7\u6d3b\u52d5\uff0c\u66f4\u80fd\u5145\u5206\u628a\u63e1\u5176\u4e2d\u7684\u5404\u9805\u6a5f\u6703\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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