{"id":24914,"date":"2023-07-13T01:52:55","date_gmt":"2023-07-13T01:52:55","guid":{"rendered":"https:\/\/www.aplusexpo.com\/?p=24914"},"modified":"2023-07-13T02:20:33","modified_gmt":"2023-07-13T02:20:33","slug":"how-to-measure-trade-show-roi","status":"publish","type":"post","link":"https:\/\/www.aplusexpo.com\/zh\/how-to-measure-trade-show-roi\/","title":{"rendered":"\u5982\u4f55\u8861\u91cf\u8cbf\u6613\u5c55\u6703\u7684\u6295\u8cc7\u5831\u916c\u7387"},"content":{"rendered":"
\"\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u6307\u6a19\"<\/figure>\n\n\n\n

\u5c0d\u8a31\u591a\u4f01\u696d\u800c\u8a00\uff0c\u8cbf\u6613\u5c55\u662f\u884c\u92b7\u7b56\u7565\u4e2d\u81f3\u95dc\u91cd\u8981\u7684\u4e00\u74b0\u3002\u5b83\u4e0d\u50c5\u63d0\u4f9b\u5c55\u793a\u65b0\u7522\u54c1\u3001\u8207\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u4ee5\u53ca\u958b\u767c\u512a\u8cea\u6f5b\u5728\u5ba2\u6236\u7684\u6a5f\u6703\uff0c\u540c\u6642\u4e5f\u6d89\u53ca\u5c55\u4f4d\u8cbb\u7528\u3001\u904b\u8cbb\u3001\u8d08\u54c1\u53ca\u76f8\u95dc\u958b\u652f\u7b49\uff0c\u662f\u4e00\u9805\u9f90\u5927\u7684\u6295\u8cc7\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u7684\u91cd\u8981\u6027\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n

\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n

\u8861\u91cf\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u4e0d\u50c5\u50c5\u662f\u8a08\u7b97\u5f9e\u6d3b\u52d5\u4e2d\u7372\u5f97\u7684\u6f5b\u5728\u5ba2\u6236\u6216\u8ffd\u8e64\u8005\u6578\u91cf\u3002\u95dc\u9375\u5728\u65bc\u4e86\u89e3\u6240\u7522\u751f\u7684\u7e3d\u71df\u6536\u3001\u53c3\u5c55\u8005\u8f49\u5316\u70ba\u6f5b\u5728\u5ba2\u6236\u7684\u6bd4\u7387\uff0c\u4ee5\u53ca\u6700\u7d42\u7684\u6210\u4ea4\u7387\u3002\u9019\u4e9b\u78ba\u947f\u7684\u6578\u64da\u53ef\u4f5c\u70ba\u8a55\u4f30\u8cbf\u6613\u5c55\u884c\u92b7\u7b56\u7565\u7684\u4f9d\u64da\uff0c\u4e26\u64da\u6b64\u512a\u5316\u672a\u4f86\u7684\u53c3\u5c55\u8a08\u756b\u3002<\/p>\n\n\n\n

\u4e86\u89e3\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u5c0d\u65bc\u8b49\u660e\u5206\u914d\u7d66\u9019\u4e9b\u6d3b\u52d5\u7684\u9810\u7b97\u5408\u7406\u6027\u4e5f\u81f3\u95dc\u91cd\u8981\u3002\u900f\u904e\u8a55\u4f30\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff0c\u4f01\u696d\u53ef\u4ee5\u5c07\u5176\u8cbf\u6613\u5c55\u7684\u6210\u6548\u8207\u5176\u4ed6\u884c\u92b7\u6d3b\u52d5\uff08\u4f8b\u5982\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6216\u793e\u7fa4\u5a92\u9ad4\u63a8\u5ee3\uff09\u9032\u884c\u6bd4\u8f03\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u8a55\u4f30\u5c55\u6703\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u80fd\u8b93\u4f01\u696d\u4e86\u89e3\u5176\u5c55\u6703\u7b56\u7565\u4e2d\u54ea\u4e9b\u74b0\u7bc0\u6210\u6548\u826f\u597d\uff0c\u54ea\u4e9b\u5247\u6709\u5f85\u6539\u9032\u3002\u900f\u904e\u8a08\u7b97\u5c55\u6703\u6295\u8cc7\u5831\u916c\u7387\uff0c\u60a8\u53ef\u4ee5\u627e\u51fa\u6f5b\u5728\u7684\u6210\u9577\u9818\u57df\uff0c\u4e26\u91dd\u5c0d\u4e0b\u4e00\u5834\u6d3b\u52d5\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002<\/p>\n\n\n\n

\u8cbf\u6613\u5c55\u6703\u7684 ROI \u8207 ROO \u4e4b\u9593\u7684\u5dee\u7570<\/h2>\n\n\n\n

\u5728\u8a55\u4f30\u8cbf\u6613\u5c55\u6703\u7684\u6210\u6548\u6642\uff0c\u4f01\u696d\u901a\u5e38\u6703\u540c\u6642\u53c3\u8003\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u76ee\u6a19\u9054\u6210\u7387\uff08ROO\uff09\u3002\u96d6\u7136\u9019\u5169\u9805\u6307\u6a19\u770b\u4f3c\u76f8\u4f3c\uff0c\u4f46\u5b83\u5011\u5404\u81ea\u80fd\u70ba\u60a8\u7684\u8cbf\u6613\u5c55\u6703\u7b56\u7565\u6210\u6548\u63d0\u4f9b\u7368\u7279\u7684\u898b\u89e3\u3002<\/p>\n\n\n\n

\u95dc\u65bc ROI<\/h3>\n\n\n\n

\u6b63\u5982\u6211\u5011\u5148\u524d\u6240\u8a0e\u8ad6\u7684\uff0c\u5c55\u6703\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u4e3b\u8981\u662f\u4e00\u9805\u8ca1\u52d9\u6307\u6a19\u3002\u5b83\u5c07\u6d3b\u52d5\u6240\u7522\u751f\u7684\u7e3d\u71df\u6536\u8207\u53c3\u5c55\u6210\u672c\u9032\u884c\u6bd4\u8f03\u3002\u8a08\u7b97\u5c55\u6703\u6295\u8cc7\u5831\u916c\u7387\u6d89\u53ca\u6578\u9805\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\uff0c\u5305\u62ec\u6f5b\u5728\u5ba2\u6236\u6578\u91cf\u3001\u8f49\u63db\u7387\u53ca\u6210\u4ea4\u7387\u3002<\/p>\n\n\n\n

\u95dc\u65bc ROO<\/h3>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0cROO \u5247\u66f4\u8457\u91cd\u65bc\u60a8\u53c3\u5c55\u6d3b\u52d5\u7684\u8cea\u6027\u5c64\u9762\uff0c\u4f8b\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8a0a\u606f\u50b3\u9054\u4ee5\u53ca\u6240\u5f15\u767c\u7684\u8ff4\u97ff\u3002ROO \u53ef\u900f\u904e\u63d0\u53ca\u60a8\u54c1\u724c\u7684\u65b0\u805e\u7a3f\u6578\u91cf\u3001\u88fd\u4f5c\u7684\u6848\u4f8b\u7814\u7a76\u3001\u767c\u5e03\u7684\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u6216\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u63d0\u53ca\u6b21\u6578\u4f86\u8861\u91cf\u3002<\/p>\n\n\n\n

\u96d6\u7136 ROI \u80fd\u63d0\u4f9b\u51b7\u51b0\u51b0\u7684\u786c\u6578\u64da\uff0c\u4f46 ROO \u5247\u80fd\u8b93\u60a8\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5c55\u6703\u7b56\u7565\u7684\u6210\u6548\uff0c\u5176\u4e2d\u5305\u542b\u54c1\u724c\u8a8d\u77e5\u5ea6\u3001\u95dc\u4fc2\u5efa\u7acb\u53ca\u5e02\u5834\u5730\u4f4d\u7b49\u56e0\u7d20\u3002<\/p>\n\n\n\n

\u5982\u4f55\u5728\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u53c3\u8207\u6548\u76ca\uff08ROO\uff09\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\uff1f<\/h2>\n\n\n\n
\"\u6295\u8cc7\u5831\u916c\u7387<\/figure>\n\n\n\n

\u9700\u5177\u5099\u6df1\u5165\u7684\u7406\u89e3<\/h3>\n\n\n\n

\u5728\u8cbf\u6613\u5c55\u4e2d\u5e73\u8861\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u71df\u92b7\u6548\u76ca\uff08ROO\uff09\u662f\u4e00\u9805\u8907\u96dc\u7684\u4efb\u52d9\uff0c\u4e0d\u50c5\u9700\u8981\u5168\u9762\u7406\u89e3\u8ca1\u52d9\u8207\u5b9a\u6027\u6307\u6a19\uff0c\u9084\u5fc5\u9808\u5c0d\u516c\u53f8\u7684\u884c\u92b7\u76ee\u6a19\u6709\u654f\u92b3\u7684\u6d1e\u5bdf\u529b\u3002<\/p>\n\n\n\n

\u6982\u8ff0\u5177\u9ad4\u76ee\u6a19<\/h3>\n\n\n\n

\u9996\u5148\uff0c\u70ba\u60a8\u7684\u5c55\u6703\u8a2d\u5b9a\u6e05\u6670\u4e14\u5177\u9ad4\u7684\u76ee\u6a19\uff0c\u5167\u5bb9\u61c9\u6db5\u84cb\u5177\u9ad4\u76ee\u6a19\uff08\u4f8b\u5982\u7279\u5b9a\u6578\u91cf\u7684\u6f5b\u5728\u5ba2\u6236\u6216\u76ee\u6a19\u7e3d\u71df\u6536\uff09\u4ee5\u53ca\u975e\u5177\u9ad4\u76ee\u6a19\uff08\u4f8b\u5982\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u63a8\u51fa\u65b0\u7522\u54c1\uff09\u3002\u9019\u9805\u76ee\u6a19\u8a2d\u5b9a\u5c07\u5f71\u97ff\u60a8\u7684\u5c55\u6703\u7b56\u7565\uff0c\u4e26\u6709\u52a9\u65bc\u5728\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u5c55\u6703\u6548\u76ca\uff08ROO\uff09\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3002<\/p>\n\n\n\n

\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u71df\u904b\u5831\u916c\u7387\uff08ROO\uff09\u7684\u4f5c\u7528<\/h3>\n\n\n\n

\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u8207\u54c1\u724c\u5f71\u97ff\u529b\u56de\u5831\u7387\uff08ROO\uff09\u5c0d\u65bc\u8a55\u4f30\u8cbf\u6613\u5c55\u7684\u6574\u9ad4\u6210\u529f\u7a0b\u5ea6\u7686\u81f3\u95dc\u91cd\u8981\u3002ROI \u80fd\u53cd\u6620\u6d3b\u52d5\u7684\u8ca1\u52d9\u6210\u6548\uff0c\u800c ROO \u5247\u8861\u91cf\u54c1\u724c\u6240\u7522\u751f\u7684\u8cea\u6027\u5f71\u97ff\u3002\u56e0\u6b64\uff0c\u5728\u8a55\u4f30\u65b9\u6cd5\u4e2d\u61c9\u540c\u6642\u8003\u91cf\u9019\u5169\u9805\u6307\u6a19\uff0c\u65b9\u80fd\u5c0d\u8cbf\u6613\u5c55\u7684\u6210\u529f\u7a0b\u5ea6\u7372\u5f97\u5168\u9762\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n

\u76e3\u63a7\u8207\u8abf\u6574<\/h3>\n\n\n\n

\u8981\u7dad\u6301\u6210\u529f\u7684\u5e73\u8861\uff0c\u5fc5\u9808\u5c0d\u9019\u5169\u9805\u6307\u6a19\u9032\u884c\u7cbe\u6e96\u8a55\u4f30\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u60a8\u7684\u5c55\u6703\u7b56\u7565\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u9ad8\u4f46\u5c55\u4f4d\u6548\u76ca\uff08ROO\uff09\u4f4e\uff0c\u53ef\u80fd\u9700\u8981\u91cd\u65b0\u6aa2\u8996\u6524\u4f4d\u8a2d\u8a08\u6216\u5ba3\u50b3\u8a0a\u606f\uff1b\u53cd\u4e4b\uff0c\u82e5\u5c55\u4f4d\u6548\u76ca\uff08ROO\uff09\u9ad8\u4f46\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u4f4e\uff0c\u5247\u53ef\u80fd\u9700\u8981\u5f37\u5316\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u7b56\u7565\u6216\u5f8c\u7e8c\u8ddf\u9032\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u8a08\u7b97\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u7684\u516c\u5f0f<\/h2>\n\n\n\n

\u8a08\u7b97\u8cbf\u6613\u5c55 ROI \u7684\u516c\u5f0f\u662f\u4e00\u7a2e\u7c21\u55ae\u660e\u77ad\u7684\u65b9\u6cd5\uff0c\u80fd\u8b93\u60a8\u4e86\u89e3\u8cbf\u6613\u5c55\u7b56\u7565\u7684\u8ca1\u52d9\u6548\u76ca\u3002\u5b83\u80fd\u63d0\u4f9b\u95dc\u65bc\u8cbf\u6613\u5c55\u6295\u8cc7\u56de\u5831\u7684\u5177\u9ad4\u6578\u64da\u3002\u8a08\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n

    \n
  1. \u78ba\u5b9a <\/strong>\u7e3d\u6536\u5165<\/strong>: \u9996\u5148\uff0c\u8a08\u7b97\u6b64\u6b21\u8cbf\u6613\u5c55\u6240\u7522\u751f\u7684\u7e3d\u71df\u6536\u3002\u9019\u61c9\u5305\u542b\u6d3b\u52d5\u73fe\u5834\u7684\u76f4\u63a5\u92b7\u552e\u3001\u5c55\u5f8c\u900f\u904e\u5f8c\u7e8c\u96fb\u5b50\u90f5\u4ef6\u6216\u73fe\u5834\u8490\u96c6\u7684\u806f\u7d61\u8cc7\u8a0a\u6240\u7522\u751f\u7684\u884c\u92b7\u92b7\u552e\uff0c\u4ee5\u53ca\u5f9e\u5c55\u6703\u4e2d\u7372\u5f97\u7684\u6f5b\u5728\u5ba2\u6236\u6240\u5e36\u4f86\u7684\u672a\u4f86\u92b7\u552e\u3002<\/li>\n<\/ol>\n\n\n\n
      \n
    1. \u8a08\u7b97\u7e3d\u6210\u672c<\/strong>: \u63a5\u4e0b\u4f86\uff0c\u8acb\u8a08\u7b97\u8207\u8cbf\u6613\u5c55\u76f8\u95dc\u7684\u7e3d\u6210\u672c\u3002\u9019\u4e9b\u6210\u672c\u5305\u62ec\u53c3\u5c55\u8cbb\u3001\u6524\u4f4d\u8cbb\u3001\u5c55\u793a\u914d\u4ef6\u53ca\u7522\u54c1\u7684\u904b\u8cbb\u3001\u8d08\u54c1\u8cbb\u7528\uff0c\u4ee5\u53ca\u4efb\u4f55\u76f8\u95dc\u7684\u884c\u92b7\u6210\u672c\uff0c\u4f8b\u5982\u5c55\u524d\u5ba3\u50b3\u548c\u5c55\u5f8c\u884c\u92b7\u3002\u6b64\u5916\uff0c\u4e5f\u52d9\u5fc5\u8003\u91cf\u8cbf\u6613\u5c55\u652f\u51fa\u7684\u5176\u4ed6\u65b9\u9762\uff0c\u4f8b\u5982\u88fd\u4f5c\u6a6b\u5e45\u3001\u8cfc\u8cb7\u540d\u7247\uff0c\u751a\u81f3\u5b89\u6392\u54e1\u5de5\u524d\u5f80\u6d3b\u52d5\u73fe\u5834\u6240\u7522\u751f\u7684\u76f8\u95dc\u8cbb\u7528\u3002<\/li>\n<\/ol>\n\n\n\n
        \n
      1. \u5f9e\u6536\u5165\u4e2d\u6263\u9664\u6210\u672c<\/strong>: \u8a08\u7b97\u51fa\u7e3d\u6536\u5165\u8207\u7e3d\u6210\u672c\u5f8c\uff0c\u5c07\u6210\u672c\u5f9e\u6536\u5165\u4e2d\u6263\u9664\u3002\u5982\u6b64\u4fbf\u53ef\u5f97\u51fa\u8a72\u5c55\u6703\u7684\u6de8\u5229\uff08\u6216\u8667\u640d\uff09\u3002<\/li>\n<\/ol>\n\n\n\n
          \n
        1. \u8a08\u7b97 <\/strong>\u6295\u8cc7\u5831\u916c\u7387 (ROI)<\/strong>: \u6700\u5f8c\uff0c\u8981\u8a08\u7b97\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u8acb\u5c07\u6de8\u5229\u6f64\u9664\u4ee5\u7e3d\u6210\u672c\uff0c\u518d\u4e58\u4ee5 100\uff0c\u5373\u53ef\u5f97\u51fa\u767e\u5206\u6bd4\u3002<\/li>\n<\/ol>\n\n\n\n

          \u4ee5\u4e0b\u662f\u516c\u5f0f<\/strong>: \u6295\u8cc7\u5831\u916c\u7387 (ROI) = [(\u7e3d\u6536\u5165 \u2013 \u7e3d\u6210\u672c) \/ \u7e3d\u6210\u672c] \u00d7 100%<\/p>\n\n\n\n

          \u8acb\u8a18\u4f4f\uff0c\u96d6\u7136\u5be6\u73fe\u6b63\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u5f88\u91cd\u8981\uff0c\u4f46\u50c5\u6191\u9019\u500b\u6578\u5b57\u53ef\u80fd\u7121\u6cd5\u5b8c\u6574\u53cd\u6620\u5be6\u969b\u60c5\u6cc1\u3002\u540c\u6642\u4e5f\u5fc5\u9808\u8003\u91cf\u5176\u4ed6\u65b9\u9762\uff0c\u4f8b\u5982\u6240\u5e36\u4f86\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5efa\u7acb\u7684\u806f\u7e6b\u3001\u89f8\u53ca\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u4ee5\u53ca\u53c3\u5c55\u6240\u5e36\u4f86\u7684\u5176\u4ed6\u975e\u91d1\u9322\u6548\u76ca\u3002\u4e00\u5957\u5168\u9762\u7684\u8a55\u4f30\u65b9\u6cd5\uff0c\u4e5f\u61c9\u5c07\u9019\u4e9b\u95dc\u9375\u8981\u7d20\u7d0d\u5165\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\u8a55\u4f30\u6d41\u7a0b\u4e2d\u3002<\/p>\n\n\n\n

          \u8209\u4f8b\u4f86\u8aaa\uff0c\u82e5\u60a8\u5728\u8cbf\u6613\u5c55\u6524\u4f4d\u4e0a\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u5f15\u767c\u71b1\u8b70\u6216\u767c\u8868\u65b0\u7522\u54c1\uff0c\u90a3\u9ebc\u60a8\u89f8\u53ca\u7684\u4eba\u6578\u6216\u7372\u5f97\u7684\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u53ef\u80fd\u6bd4\u7576\u4e0b\u7684\u92b7\u552e\u6578\u5b57\u66f4\u70ba\u91cd\u8981\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u7406\u89e3\u300c\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u300d\u8207\u300c\u76ee\u6a19\u9054\u6210\u7387\uff08ROO\uff09\u300d\u4e4b\u9593\u7684\u5dee\u7570\u4fbf\u986f\u5f97\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u76ee\u6a19\u4ee5\u53ca\u8861\u91cf ROO \u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n

          \u8cbf\u6613\u5c55\u6703\u76ee\u6a19<\/strong><\/td>\u5982\u4f55\u6e2c\u91cf<\/strong><\/td><\/tr>
          \u54c1\u724c\u8a8d\u77e5\u5ea6<\/strong><\/td>\u9020\u8a2a\u8cb4\u6524\u4f4d\u7684\u53c3\u89c0\u4eba\u6578
          \u793e\u7fa4\u5a92\u9ad4\u63d0\u53ca\u91cf
          \u88ab\u5a92\u9ad4\u8f49\u8f09\u7684\u65b0\u805e\u7a3f
          \u6f14\u51fa\u524d\u8207\u6f14\u51fa\u5f8c\u7684\u554f\u5377\u8abf\u67e5<\/td><\/tr>
          \u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/strong><\/td>\u6536\u96c6\u5230\u7684\u540d\u7247\u6578\u91cf
          \u6383\u63cf\u5fbd\u7ae0\u4e26\u8a3b\u518a\u4ee5\u7372\u53d6\u66f4\u591a\u8cc7\u8a0a<\/td><\/tr>
          \u7522\u54c1\u767c\u8868\u6703<\/strong><\/td>\u53c3\u8207\u7522\u54c1\u793a\u7bc4\u7684\u8207\u6703\u4eba\u6578
          \u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u5f15\u767c\u7684\u71b1\u8b70
          \u5c55\u5f8c\u95dc\u65bc\u7522\u54c1\u7684\u8aee\u8a62<\/td><\/tr>
          \u4eba\u8108\u5efa\u7acb<\/strong><\/td>\u9032\u884c\u7684\u6709\u610f\u7fa9\u5c0d\u8a71\u7684\u6b21\u6578
          \u6240\u5efa\u7acb\u7684\u6f5b\u5728\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2
          \u6240\u8490\u96c6\u5230\u7684\u5be6\u7528\u806f\u7d61\u8cc7\u8a0a<\/td><\/tr>
          \u6559\u80b2<\/strong><\/td>\u53c3\u52a0\u7684\u5834\u6b21\u6578
          \u6240\u7372\u5f97\u7684\u53ef\u4ed8\u8af8\u884c\u52d5\u7684\u6d1e\u898b<\/td><\/tr>
          \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406<\/strong> (<\/strong>CRM<\/strong>)<\/strong><\/td>\u6536\u5230\u7684\u56de\u994b
          \u5df2\u53ec\u958b\u7684\u6703\u8b70
          \u5728\u8cbf\u6613\u5c55\u671f\u9593\u9054\u6210\u7684\u4ea4\u6613<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

          \u8861\u91cf\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u7684\u95dc\u9375\u56e0\u7d20<\/h2>\n\n\n\n

          \u5728\u8a55\u4f30\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u6642\uff0c\u540c\u6642\u8003\u91cf\u5b9a\u91cf\u8207\u5b9a\u6027\u6578\u64da\u81f3\u95dc\u91cd\u8981\u3002\u96d6\u7136\u6240\u7522\u751f\u7684\u6f5b\u5728\u5ba2\u6236\u6578\u91cf\u6216\u7e3d\u71df\u6536\u662f\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\u7684\u91cd\u8981\u9762\u5411\uff0c\u4f46\u4e26\u975e\u552f\u4e00\u9700\u8981\u8003\u91cf\u7684\u56e0\u7d20\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u95dc\u9375\u56e0\u7d20\uff1a<\/p>\n\n\n\n

            \n
          1. \u925b\u7684\u54c1\u8cea\uff1a<\/strong> \u4e26\u975e\u6240\u6709\u6f5b\u5728\u5ba2\u6236\u90fd\u5177\u6709\u540c\u7b49\u50f9\u503c\u3002\u6709\u4e9b\u53ef\u80fd\u5df2\u6e96\u5099\u597d\u9032\u884c\u8cfc\u8cb7\uff0c\u800c\u6709\u4e9b\u5247\u4ecd\u8655\u65bc\u8cc7\u8a0a\u8490\u96c6\u968e\u6bb5\u3002\u8acb\u5584\u7528\u60a8\u7684 CRM \u7cfb\u7d71\u4f86\u8ffd\u8e64\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u53ca\u5176\u5f8c\u7e8c\u884c\u70ba\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u60a8\u5c07\u80fd\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u8a72\u5834\u5c55\u6703\u6240\u5e36\u4f86\u7684\u6f5b\u5728\u5ba2\u6236\u54c1\u8cea\u3002<\/li>\n\n\n\n
          2. \u54c1\u724c\u8a8d\u77e5\u5ea6\uff1a<\/strong> \u53c3\u5c55\u524d\u5f8c\uff0c\u8cb4\u54c1\u724c\u7684\u80fd\u898b\u5ea6\u6709\u4f55\u8b8a\u5316\uff1f\u8cbf\u6613\u5c55\u4e0d\u50c5\u95dc\u4e4e\u7576\u4e0b\u7684\u92b7\u552e\u696d\u7e3e\uff0c\u66f4\u5728\u65bc\u88fd\u9020\u8a71\u984c\u71b1\u5ea6\u4e26\u63d0\u5347\u54c1\u724c\u80fd\u898b\u5ea6\u3002\u8acb\u900f\u904e\u76e3\u6e2c\u793e\u7fa4\u5a92\u9ad4\u7684\u63d0\u53ca\u3001\u65b0\u805e\u7a3f\u53ca\u90e8\u843d\u683c\u6587\u7ae0\u4f86\u8a55\u4f30\u9019\u4e00\u9ede\u3002<\/li>\n\n\n\n
          3. \u5ba2\u6236\u95dc\u4fc2\uff1a<\/strong> \u8cbf\u6613\u5c55\u6703\u662f\u62d3\u5c55\u4eba\u8108\u8207\u5efa\u7acb\u95dc\u4fc2\u7684\u7d55\u4f73\u6a5f\u6703\u3002\u900f\u904e\u5f8c\u7e8c\u7684\u96fb\u5b50\u90f5\u4ef6\u6216\u96fb\u8a71\u806f\u7e6b\uff0c\u6709\u52a9\u65bc\u60a8\u8a55\u4f30\u662f\u5426\u6210\u529f\u5efa\u7acb\u6216\u6df1\u5316\u4e86\u8207\u5ba2\u6236\u7684\u95dc\u4fc2\u3002<\/li>\n\n\n\n
          4. \u65b0\u7522\u54c1\u95dc\u6ce8\uff1a<\/strong> \u82e5\u60a8\u6253\u7b97\u5728\u8cbf\u6613\u5c55\u4e0a\u63a8\u51fa\u65b0\u7522\u54c1\uff0c\u8acb\u8ffd\u8e64\u8a72\u7522\u54c1\u6240\u5f15\u767c\u7684\u95dc\u6ce8\u5ea6\u3002\u9019\u53ef\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u7684\u4e92\u52d5\u7387\u3001\u7522\u54c1\u8aee\u8a62\u91cf\u6216\u5f8c\u7e8c\u92b7\u552e\u91cf\u4f86\u8861\u91cf\u3002<\/li>\n\n\n\n
          5. \u5b78\u7fd2\u8207\u6539\u9032\uff1a<\/strong> \u6bcf\u5834\u8cbf\u6613\u5c55\u90fd\u662f\u4e00\u6b21\u5b78\u7fd2\u7684\u6a5f\u6703\u3002\u8acb\u8a18\u9304\u54ea\u4e9b\u505a\u6cd5\u594f\u6548\u3001\u54ea\u4e9b\u884c\u4e0d\u901a\uff0c\u4ee5\u53ca\u5982\u4f55\u6539\u5584\u60a8\u7684\u8cbf\u6613\u5c55\u7b56\u7565\uff0c\u4ee5\u5099\u65e5\u5f8c\u53c3\u5c55\u4e4b\u7528\u3002<\/li>\n<\/ol>\n\n\n\n

            \u5982\u4f55\u63d0\u5347\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff1f<\/h2>\n\n\n\n

            \u8981\u63d0\u5347\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u9700\u6839\u64da\u904e\u5f80\u7684\u7e3e\u6548\u6578\u64da\u8abf\u6574\u7b56\u7565\u8207\u6230\u8853\u3002\u4ee5\u4e0b\u662f\u5341\u9805\u6709\u52a9\u65bc\u63d0\u5347\u8cbf\u6613\u5c55\u6295\u8cc7\u5831\u916c\u7387\u7684\u5efa\u8b70\uff1a<\/p>\n\n\n\n

              \n
            1. \u6f14\u51fa\u524d\u5ba3\u50b3\uff1a<\/strong> \u5584\u7528\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8207\u793e\u7fa4\u5a92\u9ad4\uff0c\u70ba\u60a8\u53c3\u52a0\u8cbf\u6613\u5c55\u4e00\u4e8b\u88fd\u9020\u8a71\u984c\u3002\u9019\u6709\u52a9\u65bc\u5438\u5f15\u4eba\u6f6e\u524d\u5f80\u60a8\u7684\u6524\u4f4d\u3002<\/li>\n\n\n\n
            2. \u5438\u5f15\u4eba\u7684\u6524\u4f4d\u8a2d\u8a08\uff1a<\/strong> \u4e00\u500b\u5438\u5f15\u4eba\u4e14\u5c08\u696d\u7684\u6524\u4f4d\u8a2d\u8a08\u80fd\u5438\u5f15\u66f4\u591a\u53c3\u5c55\u8005\u3002\u8acb\u78ba\u4fdd\u60a8\u7684\u8a0a\u606f\u6e05\u6670\u660e\u78ba\uff0c\u4e14\u54c1\u724c\u5f62\u8c61\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n\n\n\n
            3. \u5438\u5f15\u8207\u6703\u8005\u53c3\u8207\uff1a<\/strong> \u7121\u8ad6\u662f\u900f\u904e\u8d08\u54c1\u3001\u7522\u54c1\u793a\u7bc4\uff0c\u9084\u662f\u5f15\u4eba\u5165\u52dd\u7684\u7c21\u5831\uff0c\u90fd\u8981\u8b93\u60a8\u7684\u5c55\u4f4d\u6210\u70ba\u8207\u6703\u8005\u6a02\u65bc\u99d0\u8db3\u7684\u5730\u65b9\u3002<\/li>\n\n\n\n
            4. \u9396\u5b9a\u6b63\u78ba\u7684\u53d7\u773e\uff1a<\/strong> \u8acb\u52d9\u5fc5\u78ba\u4fdd\u60a8\u53c3\u5c55\u7684\u8cbf\u6613\u5c55\u6703\uff0c\u5176\u8207\u6703\u8005\u6b63\u662f\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u3002\u8acb\u4e8b\u5148\u8abf\u67e5\u8207\u6703\u8005\u80cc\u666f\uff0c\u4ee5\u78ba\u4fdd\u5c55\u6703\u8207\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u76f8\u7b26\u3002<\/li>\n\n\n\n
            5. \u6709\u6548\u7684\u5f8c\u7e8c\u8ffd\u8e64\uff1a<\/strong> \u5c55\u6703\u7d50\u675f\u5f8c\uff0c\u8acb\u7acb\u5373\u8ddf\u9032\u6f5b\u5728\u5ba2\u6236\u3002\u8ddf\u9032\u65b9\u5f0f\u53ef\u4ee5\u662f\u767c\u9001\u611f\u8b1d\u96fb\u5b50\u90f5\u4ef6\u3001\u81f4\u96fb\uff0c\u6216\u662f\u50b3\u9001\u500b\u4eba\u5316\u8a0a\u606f\u3002<\/li>\n\n\n\n
            6. \u5584\u7528\u79d1\u6280\uff1a<\/strong> \u904b\u7528 CRM \u7cfb\u7d71\u4f86\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u8ffd\u8e64\u4ed6\u5011\u5728\u5c55\u6703\u7d50\u675f\u5f8c\u7684\u884c\u70ba\u3002<\/li>\n\n\n\n
            7. \u57f9\u8a13\u60a8\u7684\u54e1\u5de5\uff1a<\/strong> \u8acb\u78ba\u4fdd\u60a8\u7684\u54e1\u5de5\u63a5\u53d7\u904e\u5b8c\u5584\u7684\u57f9\u8a13\uff0c\u80fd\u5920\u6709\u6548\u5730\u50b3\u9054\u8cb4\u54c1\u724c\u7684\u8a0a\u606f\u8207\u50f9\u503c\u4e3b\u5f35\u3002<\/li>\n\n\n\n
            8. \u5ea6\u91cf\uff1a<\/strong> \u8acb\u6301\u7e8c\u6839\u64da\u95dc\u9375\u7e3e\u6548\u6307\u6a19\uff08KPI\uff09\u8a55\u4f30\u60a8\u7684\u8868\u73fe\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u7b56\u7565\u3002<\/li>\n\n\n\n
            9. \u5c55\u5f8c\u884c\u92b7\uff1a<\/strong> \u5c55\u6703\u7d50\u675f\u5f8c\uff0c\u8acb\u900f\u904e\u884c\u92b7\u6d3b\u52d5\u6301\u7e8c\u8207\u6f5b\u5728\u5ba2\u6236\u53ca\u8207\u6703\u8005\u4fdd\u6301\u4e92\u52d5\u3002\u9019\u6709\u52a9\u65bc\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u5be6\u969b\u5ba2\u6236\u3002<\/li>\n\n\n\n
            10. \u8a2d\u5b9a\u660e\u78ba\u7684\u76ee\u6a19\uff1a<\/strong> \u5728\u5c55\u6703\u958b\u59cb\u524d\uff0c\u8acb\u70ba\u60a8\u5e0c\u671b\u9054\u6210\u7684\u76ee\u6a19\u8a2d\u5b9a\u660e\u78ba\u7684\u65b9\u91dd\u3002\u9019\u5c07\u5f15\u5c0e\u60a8\u7684\u7b56\u7565\uff0c\u4e26\u6709\u52a9\u65bc\u60a8\u5728\u5c55\u6703\u7d50\u675f\u5f8c\u8a55\u4f30\u6210\u6548\u3002<\/li>\n<\/ol>\n\n\n\n

              \u7d50\u8ad6<\/h2>\n\n\n\n

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              Aplusexpo<\/a> \u662f\u4e00\u5bb6\u9818\u5148\u7684\u5c55\u4f4d\u8a2d\u8a08\u516c\u53f8\uff0c\u81f4\u529b\u65bc\u63d0\u4f9b\u5f15\u4eba\u5165\u52dd\u4e14\u6210\u6548\u5353\u8457\u7684\u8cbf\u6613\u5c55\u6524\u4f4d\u8a2d\u8a08\u3002\u900f\u904e\u8207 Aplusexpo \u5408\u4f5c\uff0c\u4f01\u696d\u4e0d\u50c5\u80fd\u5927\u5e45\u63d0\u5347\u8cbf\u6613\u5c55\u7684\u6295\u8cc7\u5831\u916c\u7387\uff0c\u66f4\u80fd\u70ba\u6f5b\u5728\u5ba2\u6236\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u60a8\u53ef\u4ee5 \u806f\u7d61\u6211\u5011<\/a> \u5982\u6b32\u77ad\u89e3\u66f4\u591a\u95dc\u65bc\u8cbf\u6613\u5c55\u7684\u8cc7\u8a0a\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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