Magic Las Vegas 2026 | Custom Booth & Rental | Aplus Expo

Magic Las Vegas: Your Gateway to Fashion

MAGIC Las Vegas is a premier, twice-yearly fashion trade show, serving as a comprehensive sourcing marketplace for apparel, footwear, and accessories. It’s recognized as one of the largest and most established fashion events in the U.S., fostering a vibrant community of retail buyers, influencers, media, and industry leaders from around the globe. The show covers a diverse array of fashion categories, including contemporary, young contemporary, modern sportswear, menswear, women’s, and children’s wear, alongside home, gift, and beauty products. SOURCING at MAGIC, typically held concurrently, connects brands with global manufacturers and suppliers.
The upcoming February 2026 edition will take place from February 17–19 at the Las Vegas Convention Center. Attendees are strictly trade professionals, including retail buyers (from boutiques to department stores), designers, product developers, fashion merchandisers, manufacturers, and media. Hundreds to thousands of established and emerging brands showcase their latest collections. Ready to make a splash at Magic Las Vegas? Partner with Aplus for a custom exhibit that truly stands out!
a sample booth from Aplus Expo
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Las Vegas magica

Key Highlights of Magic Las Vegas

MAGIC Show Las Vegas offers a dynamic and immersive experience for fashion professionals:

Why Your Business Should Exhibit at Magic Las Vegas?

Exhibiting at MAGIC Las Vegas 202 6 offers unparalleled advantages for fashion brands looking to expand their reach and impact:

Access to a Vast Buyer Network

Directly connect with a diverse and qualified audience of retail buyers, from small boutiques to major department stores and e-commerce platforms.

Prime Industry Exposure

Showcase your latest collections and innovations on one of the most established and largest fashion trade platforms in the U.S.

Market Trend Positioning

Position your brand at the forefront of fashion by aligning with a show known for highlighting the latest trends and future directions.

Strategic Lead Generation

Generate high-quality leads and initiate valuable business relationships with key decision-makers in the fashion retail sector.

Competitive Landscape Insight

Gain critical insights into competitor offerings and market demands, helping you refine your product strategy.

Networking with Influencers & Media

Opportunities to engage with media, fashion influencers, and industry thought leaders, increasing brand visibility and potential collaborations.

Achieving Exhibition Success at Magic Las Vegas

To maximize your impact at Magic Las Vegas, focus on a well-designed exhibit and leverage the benefits of customization.

Crafting an Effective Booth Layout

Il valore di un allestimento personalizzato

  • A custom booth allows you to translate your unique brand aesthetic into a physical space, making you instantly recognizable and memorable amidst hundreds of exhibitors.
  • Design your space precisely to your needs, whether it’s maximizing product display, creating private meeting rooms, or integrating unique interactive features specific to your brand.
  • A bespoke design can create a more engaging and immersive environment, drawing visitors in and providing a memorable brand experience that encourages longer stays and deeper interactions.
  • A professionally crafted custom exhibit demonstrates your commitment to your brand and industry, boosting your credibility and making a strong statement to potential buyers and partners.
  • Many custom designs can be modular and adaptable for future events, making them a smart long-term investment that provides consistent brand representation.

Why Choose Aplus For Your Magic Las Vegas Booth Builder?

800 modelli personalizzati

Our expert designers tap into over 800 custom booth designs. We craft your Magic Las Vegas exhibit perfectly to your brand's unique vision and budget, ensuring it truly stands out.

Esperti locali di Las Vegas

Based in Las Vegas, our local experts manage all Magic Las Vegas trade show logistics, permits, and on-site coordination. This ensures a smooth, compliant, and stress-free experience for you.

Controllo qualità interno

Our in-house manufacturing provides complete control over every detail, from design to setup. We build durable Magic Las Vegas exhibits using expert craftsmanship for lasting impact.

100% Pre-assemblaggio

L'intero stand viene preassemblato presso la nostra sede. Forniamo foto e video ad alta risoluzione affinché possiate esaminarlo nei minimi dettagli, garantendone la perfetta funzionalità prima della consegna.

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Risposta rapida a livello locale

With facilities near Magic Las Vegas venues, we guarantee quick response times. This ensures swift issue resolution and on-time delivery for your gaming exhibit.

Prezzi trasparenti

Your custom Magic Las Vegas booth quote is always clear and final from concept to completion. We guarantee 100% predictable costs, with no hidden or post-show fees.

Aggiornamenti flessibili dell'ultimo minuto

We offer continuous, reliable support, allowing quick, last-minute design modifications to ensure your Magic Las Vegas booth perfectly aligns with your brand.

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Servizi espositivi chiavi in mano per ogni espositore

Noi ci occupiamo dei dettagli, tu fai il bello dello spettacolo

Dall’ideazione allo smontaggio, gestiamo con precisione e cura ogni fase della vostra esperienza allo stand fieristico.

Progettazione personalizzata di stand che stimola il coinvolgimento

Your Magic Las Vegas booth must both perform and captivate. We deeply understand your brand and product goals, quickly crafting unique, functional designs with detailed 3D renders that truly engage your audience.
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Realizzazione di precisione per un impatto del marchio impeccabile

Le nostre strutture all’avanguardia realizzano con meticolosità gli allestimenti, garantendo una riproduzione fedele del progetto, una qualità eccellente e il rispetto dei tempi di consegna. Preassembliamo interamente ogni stand affinché il cliente possa esaminarlo, assicurando così la massima trasparenza e l’approvazione finale prima della consegna alla sede dell’evento.
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Consegna sicura senza alcun rischio di ritardi

La nostra flotta di mezzi di trasporto privati e il nostro team di professionisti garantiscono una consegna puntuale e sicura degli allestimenti. Gestiamo con competenza tutti gli appuntamenti relativi alle spedizioni presso il centro congressi di Las Vegas, le norme relative alle aree di carico e il trasporto su gomma, assicurando un ingresso e un’uscita senza intoppi.
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La configurazione a cura di esperti garantisce un'installazione senza intoppi

Our union-certified experts handle your Magic Las Vegas booth from start to finish. We ensure rapid, precise setup, meticulously installing all technical equipment for flawless operation. After the show, our team efficiently manages all dismantling for a smooth, compliant exit.
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Un sistema di stoccaggio intelligente garantisce che i reperti siano sempre pronti all’uso

Offriamo un servizio di deposito sicuro e su tutto il territorio nazionale per i vostri allestimenti espositivi. I nostri magazzini strategicamente situati a Las Vegas, Orlando e Chicago offrono spazi ampi e gestiti con la massima cura. Imballiamo con cura i vostri allestimenti, assicurandoci che siano sempre pronti per la vostra prossima fiera.
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L'assistenza in loco risolve i problemi all'istante

A dedicated project manager oversees your Magic Las Vegas booth, ensuring everything runs smoothly. Our team is always on-site or on-call, providing rapid support for any emergencies or new requests. This lets you focus fully on client engagement and sales.
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Exhibitors Succeed at Magic Las Vegas With Aplus's Help

Dai piccoli stand 10×10 alle imponenti strutture 50×50, ci occupiamo di tutto — progettazione, allestimento e assistenza completa — su misura per la vostra idea, sia che optiate per un noleggio o per una soluzione personalizzata.
Ecco una panoramica di alcuni dei nostri lavori.
Highlighten your booth at Magic Las Vegas like them

Essential Magic Las Vegas Exhibitor Guide & Tips

Clear, practical tips to make your Magic Las Vegas booth setup smooth — and your show results stronger.
1. When and where is Magic Las Vegas 2026 held?

Magic Las Vegas 2026 will take place on February 17–19 su the Las Vegas Convention Center, Las Vegas

2. When should I start planning for Magic Las Vegas?

MAGIC Las Vegas in February 2025 is scheduled for February 17–19, 2026.

You should start planning as soon as possible, especially for:

  • Registration/Badges: These can sell out, so register early.
  • Accommodation: Book hotels with discounted rates offered through MAGIC as soon as they are available.
  • Travel: Plan flights and transportation in advance.
  • Exhibitor details: If you’re an exhibitor, be aware of deadlines for booth package items and shipments.
3. What’s the process to register for Magic Las Vegas?

Registration for MAGIC Las Vegas typically involves these steps:

  1. Qualification: You must be a fashion industry professional.
  2. Online Application: Visit the official MAGIC website and complete the online registration form.
  3. Verification: Show management reviews your business details.
  4. Confirmation: Once approved, you’ll receive a QR code via email.
  5. Badge Pickup: Use your QR code at the Las Vegas Convention Center to get your physical badge.

Retailers usually register for free, while other categories may have a fee. Register early to ensure your spot!

4. Quali documenti o informazioni devo preparare?

To register for MAGIC Las Vegas, prepare the following:

  • Business Identification: An active website, tax registration, and/or recent invoices (within 6 months) from 3 different finished goods vendors. Purchase orders or handwritten invoices are usually not accepted.
  • Photo ID: A valid government-issued ID.
  • Business Card: With your business address and job title.
  • Unique Email Address: Each registrant needs a separate email.

These are essential for verification to ensure you’re a qualified fashion industry professional.

5. Quando posso entrare e allestire il mio stand?

Per MAGIC Las Vegas in February 2026 , exhibitor move-in is scheduled for:

  • Monday, February 16, 2026: 8:00 AM – 8:00 PM

All exhibits must be fully installed by the time the show opens on Tuesday, February 17, 2026, at 9:00 AM.

6. What are the booth design regulations at Magic Las Vegas?

Booth design at MAGIC Las Vegas has key regulations:

  • Flooring is mandatory.
  • You cannot pack up early.
  • All displays must stay within your contracted space.
  • Visible back walls must be covered/finished.
  • Height restrictions apply: typically 8 feet for inline booths and 16-20 feet for peninsula/island booths.
  • No outside distribution of materials.
  • Adherence to fire codes e alla ADA compliance is required.

Always consult the official Exhibitor Services Manual for full details.

7. How do I design a booth that stands out at Magic Las Vegas?

To make your MAGIC Las Vegas booth stand out:

  • Strong Visuals: Use high-impact graphics and consistent branding. Strategic lighting can highlight key products.
  • Engage Visitors: Incorporate interactive elements like touchscreens or product demos.
  • Open Layout: Design a welcoming space with room for movement and conversations.
  • Clear Message: Focus on one or two key selling points; avoid clutter.
  • Offer Value: Consider charging stations or comfortable seating to encourage longer stays.

Combining strong visuals with engaging experiences and clear messaging will create a memorable booth.

8. What booth sizes are most effective at Magic Las Vegas?

The “most effective” booth size at MAGIC Las Vegas depends on your goals, budget, and product. However, here’s a general breakdown:

  • 10’x10′ Booths: Ideal for first-time exhibitors, startups, or those with a very focused product line. They are cost-effective and can still be impactful with good design.
  • 10’x20′ Booths: Offer more space for brand storytelling, multiple product displays, or small meeting areas. A good step up for enhanced presence.
  • 20’x20′ Island Exhibits: Provide 360-degree access and maximum foot traffic. These are excellent for established brands looking to create an immersive experience with multiple demonstration zones or private meeting spaces.

Larger booths (e.g., 20’x30′, 30’x30′ and beyond) are for brands seeking extensive branding, multiple presentation areas, or comprehensive product showrooms.

9. Can you help with custom booth design for Magic Las Vegas?
Yes. Our in-house team handles creative concepts, technical drawings, and final 3D renders. We align the design with your product, target audience, and Magic Las Vegas guidelines. Every detail—from materials to lighting—is tailored to deliver impact.
10. Quanto tempo occorre per allestire uno stand?
La realizzazione di stand personalizzati richiede solitamente 1–2 settimane, a cui va aggiunto il tempo necessario per l’approvazione del progetto. Consigliamo di iniziare con largo anticipo per avere tempo a disposizione per eventuali revisioni, il rilascio dei permessi e la logistica.
11. What materials are best for building a Magic Las Vegas booth?
Utilizziamo sistemi in alluminio, tessuti a tensione, legno lamellare, acrilico e pannelli LED. Si tratta di materiali leggeri, resistenti e ignifughi, che consentono inoltre un montaggio rapido e finiture pulite. Tutti i materiali sono conformi alle norme di sicurezza della struttura.
12. Siete in grado di occuparvi del montaggio e dello smontaggio?
Sì. Ci occupiamo noi di gestire tutte le richieste di manodopera e la pianificazione. Il nostro team, certificato dal sindacato, allestisce tutto — dalla struttura all’illuminazione — in loco e nei tempi previsti. Al termine dell’evento, smontiamo e imballiamo il tutto in modo efficiente. Voi non dovrete muovere un dito.
13. Come posso rendere il mio stand più accattivante?
Utilizza elementi di movimento o interazione per attirare l’attenzione. Prova:
  • Schermi video a LED
  • Dimostrazioni su touchscreen
  • Prove pratiche dei prodotti o realtà virtuale (VR)
  • Omaggi promozionali con il marchio
  • Allestimenti aperti in stile lounge
Ti aiutiamo a integrare elementi di coinvolgimento senza sovraccaricare lo spazio.
14. Do you offer booth storage after Magic Las Vegas?
Sì. Conserviamo gli stand nel nostro magazzino di Las Vegas. Al termine della fiera, ispezioniamo, reimballiamo e conserviamo in modo sicuro la vostra struttura e la grafica. Questo vi permette di risparmiare sui costi di rimontaggio e di avere il vostro materiale pronto per il prossimo evento.
15. Can I reuse my Magic Las Vegas booth?
Certamente. Realizziamo strutture modulari che possono essere adattate e riutilizzate in altre fiere. È possibile modificare la grafica, ridimensionare gli elementi o aggiornare la tecnologia senza dover ricominciare da zero.
16. Qual è la differenza tra stand a noleggio e stand su misura?
Gli stand personalizzati vengono progettati da zero e offrono piena libertà creativa. Il noleggio è più veloce e conveniente, ideale per chi espone per la prima volta o ha un budget limitato. Offriamo entrambe le soluzioni e ti aiutiamo a scegliere in base alle tue esigenze.
17. Cosa devo portare alla mostra?
Da portare:
  • Opuscoli o volantini
  • Biglietti da visita
  • Caricabatterie, cavi, adattatori
  • Scanner per la raccolta dei dati o moduli
  • Articoli promozionali (omaggi)
Ti forniremo una checklist completa per non dimenticare nulla.
18. Di quanti addetti ho bisogno nello stand?
Consigliamo 2-3 persone per turno. Una persona accoglie i visitatori, un’altra presenta il prodotto e un’altra ancora raccoglie i contatti. È bene alternarsi regolarmente per evitare l’affaticamento. Progettiamo gli stand in modo da favorire i movimenti del team e conversazioni confortevoli.
19. Come dovrei comportarmi dopo la fiera?
Rispondi rapidamente, entro 3-5 giorni. Ringrazia i visitatori, allega gli opuscoli e menziona il tuo stand. Ti aiutiamo a configurare un sistema digitale di acquisizione dei contatti, così potrai esportare i dati e contattare tutti senza intoppi.
20. I'm new to Magic Las Vegas . Can someone help guide me?
Sì. Avrai a disposizione un project manager dedicato che ti assisterà prima, durante e dopo l’evento. Ci occupiamo noi della progettazione, dell’allestimento, del trasporto, delle norme sindacali e delle emergenze, così potrai concentrarti sulla tua attività.

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